Last year, Philip Morris, the company behind the Marlboro Man, signed an agreement with the government controlled China National Tobacco Corp. to make Marlboros and other Philip Morris brands in China. The company's foreign markets grew last year by more than 16 percent, with foreign operating profits up nearly 17 percent. Operating profits in the domestic American market fell by nearly half.3 個解答語言1 0 年前
Worldwide, hundreds of millions of smokers prefer American-blend cigarettes, “James W. Johnston, chairman of Reynolds Tobacco Worldwide, wrote in his company's 1993 annual report. Today, Reynolds has access to 90 percent of the world's markets; a decade ago, only 40 percent. Opportunities have never been better.”3 個解答語言1 0 年前
Status appears to matter far more than taste. “There is not a great deal of evidence to suggest that smokers can taste any difference between the more expensive foreign brands and the indigenous cigarettes,” said Simon Chapman, a specialist in community medicine at the University of Sydney. “The difference appears to be in the packaging, the advertising.”
At lunchtime in Seoul, throngs of fashionably dressed young Korean women gather in a fast-food restaurant to enjoy a last cigarette before returning to work,
a scene that draws distressed stares from older Koreans who remember a time when it would have been scandalous for women from respectable homes to smoke.