Rex 發問時間: 社會與文化語言 · 1 0 年前

請高手可以幫我翻譯一下嗎?別用翻譯軟體..因為會很怪..謝謝

From the information available at these Web sites a Pizza Hut coupon without the price information was first created. Using another pretest sample of 10 students and Monroe’s (2003, p.227) direct question approach to determine price acceptability limit, the highest and lowest prices for this Pizza Hut coupon were determined. On the basis of this pretest and the information of the actual online coupon offer from Pizza Hut ($18.99 for two pizzas), a high price of $21.99, and a low price of $15.99 for two large pizzas was selected for the coupon stimuli which were otherwise kept identical in both the print and the online versions(see the high price coupon in Appendix A).

Research Design

The hypotheses were tested using a 2 (medium: online coupon vs. print coupon) ╳ 2 (motivation: low vs. high) ╳ 2 (coupon price: low vs. high) between subjects design. For the online coupon condition, the participant’s use of the Internet was restricted to the study’s Web site where the coupon was posted. The movement between pages of this coupon was guided by a hypertext link at the bottom of the Web page. Similar to Sure and Monroe (2003), tow role-play scenarios manipulated the high and low levels of motivation to process information (see scenarios in Appendix B).

A total of 138 undergraduate students (57% males and 43% females) at a private university in the eastern Unites States participated in the study for extra credits. The study was completed in 15 separate sessions lasting around 25 minutes with 8 to 15 participants per session.

Research Procedure

This study was conducted in computer laboratories where each participant had access to a computer linked to the Internet. In the print coupon condition, all computers were turned off. In the online coupon condition only computer monitors were turned off and participants were told to keep the monitors turned off until given further instructions.

3 個解答

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  • ?
    Lv 5
    1 0 年前
    最佳解答

    From the information available at these Web sites a Pizza Hut coupon without the price information was first created.

    根據網路上的資料,必勝客印製了第一張無標價的優惠券。

    Using another pretest sample of 10 students and Monroe’s (2003, p.227) direct question approach to determine price acceptability limit, the highest and lowest prices for this Pizza Hut coupon were determined.

    根據Monroe’ s (2003, p.227)的直接問題抽樣調查,以10名學生為樣本,決定對必勝客的價格接受範圍(最高以及最低價格)。

    On the basis of this pretest and the information of the actual online coupon offer from Pizza Hut ($18.99 for two pizzas), a high price of $21.99, and a low price of $15.99 for two large pizzas was selected for the coupon stimuli which were otherwise kept identical in both the print and the online versions(see the high price coupon in Appendix A).

    根據抽樣調查與必勝客的電子優惠券 (兩個披薩$18.99) 之實際資料,刺激高價的$21.99披薩與低價的$15.99披薩同時被選中。而在實體優惠券及電子優惠券中,選擇這兩中種批薩為獨立行為。(請參閱附錄A的較高價優惠券)

    Research Design

    研究設計

    The hypotheses were tested using a 2 (medium: online coupon vs. print coupon) ╳ 2 (motivation: low vs. high) ╳ 2 (coupon price: low vs. high) between subjects design.

    此假說的主題設定在 2 (媒體: 電子優惠券 vs. 實體優惠券) ╳ 2(動機: 低 vs. 高) ╳ 2 (優惠券金額: 低 vs. 高) 的形式來檢定。

    For the online coupon condition, the participant’s use of the Internet was restricted to the study’s Web site where the coupon was posted.

    參與者使用電子優惠券條件時,將被限制在研究用網域。

    The movement between pages of this coupon was guided by a hypertext link at the bottom of the Web page.

    網頁底部將做一個優惠券的超連結。

    Similar to Sure and Monroe (2003), tow role-play scenarios manipulated the high and low levels of motivation to process information (see scenarios in Appendix B).

    和Sure and Monroe (2003)相似,藉由角色互換的情境分析,巧妙的操作高和低的動機來傳遞訊息。(請參閱錄B的方式)

    A total of 138 undergraduate students (57% males and 43% females) at a private

    university in the eastern Unites States participated in the study for extra credits.

    總計138名美國東部的私立大學在籍學生(男性57%、女性43%)參與此項研究

    The study was completed in 15 separate sessions lasting around 25 minutes with 8 to 15 participants per session.

    此項研究總共開15次會議,每次約25分鐘。每次研究會議有8至15個參與者。

    Research Procedure

    研究方法

    This study was conducted in computer laboratories where each participant had access to a computer linked to the Internet.

    此研究在電腦實驗室進行,每個參與者都有上網的權限。

    In the print coupon condition, all computers were turned off.

    在使用實體優惠券時,所有電腦都必須關閉。

    In the online coupon condition only computer monitors were turned off and participants were told to keep the monitors turned off until given further instructions.

    在使用電子優惠券時,僅關閉電腦螢幕。所有參與者在接受進一步指示前,必須保持螢幕關閉狀態。

    參考資料: personal opinion
  • 匿名使用者
    1 0 年前

    還是有人看不懂中文...又是一個翻譯軟體魔人....

  • 1 0 年前

    From the information available at these Web sites a Pizza Hut coupon without the price information was first created.

    根據戶聯網上的知訊, Pizza Hut 印製了第一個不標明價格的固本.

    Using another pretest sample of 10 students and Monroe’s (2003, p.227) direct question approach to determine price acceptability limit, the highest and lowest prices for this Pizza Hut coupon were determined.

    根據Monroe’ s (2003, p.227)的一項抽樣調查, 以10名學生為單位樣本.以直接的方式判斷Pizza Hut固本最高與最低斷價格的可接受範圍.

    On the basis of this pretest and the information of the actual online coupon offer from Pizza Hut ($18.99 for two pizzas), a high price of $21.99, and a low price of $15.99 for two large pizzas was selected for the coupon stimuli which were otherwise kept identical in both the print and the online versions(see the high price coupon in Appendix A).

    根據抽樣調查與Pizza Hut的線上固本的實際資料(兩個披薩$18.99),

    高價的為$21.99,低價的為$15.99,這兩個自選披薩固本的顯示在實體固本(印刷)或線上固本(請參閱錄A的高價固本)

    Research Design

    研究計畫

    The hypotheses were tested using a 2 (medium: online coupon vs. print coupon) ╳ 2 (motivation: low vs. high) ╳ 2 (coupon price: low vs. high) between subjects design.

    此數據是建築在2 (媒介: 線上固本 vs. 實體固本) ╳ 2(動機: 低 vs. 高) ╳ 2 (固本金額: 低 vs. 高)的主題形式

    For the online coupon condition, the participant’s use of the Internet was restricted to the study’s Web site where the coupon was posted.

    線上固本的條件, 參與者將不被允許參考與比較網上的資料

    The movement between pages of this coupon was guided by a hypertext link at the bottom of the Web page.

    從網頁底部的文字連結選擇線上固本

    Similar to Sure and Monroe (2003), tow role-play scenarios manipulated the high and low levels of motivation to process information (see scenarios in Appendix B).

    為確保Monroe實驗的可靠性與真實性, 參與者將根據高與低意願處理資料(請參閱錄B的步驟)

    A total of 138 undergraduate students (57% males and 43% females) at a private

    university in the eastern Unites States participated in the study for extra credits.

    總數138名美國東部的私立大學在籍學生(57%男生和43%女生)參與此項研究

    The study was completed in 15 separate sessions lasting around 25 minutes with 8 to 15 participants per session.

    此項研究為期15堂,每堂25分鐘,每次8至15個學生參與

    Research Procedure

    研究方法

    This study was conducted in computer laboratories where each participant had access to a computer linked to the Internet.

    此研究在電腦室,每名對象的每台電腦都聯繫戶聯網

    In the print coupon condition, all computers were turned off.

    在打印固本的狀態, 所有電腦的電源已被切斷

    In the online coupon condition only computer monitors were turned off and participants were told to keep the monitors turned off until given further instructions.

    在線上固本的狀態, 電腦顯示器的電源已被切斷.參與者需按指示切斷電腦顯示器之電源,至另行通知

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