Babe Girl 發問時間: 社會與文化語言 · 1 0 年前

誰可以幫我通順的翻譯此篇文章~十點...急

Few empirical studies have explored how family travel has evolved in relation to the GPT, and more specifically, in relation to the decision-making pattern for the GPT. The results of this present study indicate that the role of parents and child in the GPT decision- making process vary by different decision-making stages. Joint decisions were found in the problem recognition and final decision stages and wives weredominant in the information search stage.

According to the result, one finding has conceptual and applied implications. That is, traditionally, Taiwan and most Asian countries are not feminism-oriented. An old Chinese saying has also well put it: ‘‘Males are gold, females are water’’ However, with an increase in feminism, females have gradually been given more political freedoms, have received higher education, and enjoyed higher consumption ability. The above perception and the old saying might no longer apply. A recent study of senior tourist’s decision-making(50 years old and above) for the GPT by Wang et al.(2001) concluded that husbands play the dominant role in most decisions and subdecisions.

In conclusion, understanding the influence of familymembers in the GPT decision-making process is an important issue for both practitioners and academics. Our research broadens the theoretical domains used in understanding travel decision-making and for practi- tioners these findings also provide useful information for GPT marketing. However, empirical research is still needed to increase our knowledge of GPT decisions to extend the epistemology of family travel decision- making.

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    1 0 年前
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    少數觀察研究已經發現,家庭旅遊如何跟GPT產生關聯,更具體的顯現在GPT決策模式中。這項近期研究結果指出,父母和小孩在GPT決策過程中扮演的角色,因不同的決策階段而有許多不同。共同決定在問題認知和最後決策階段產生,而妻子在資訊蒐集階段佔有優勢。根據這個結論,這項發現在概念和實用上都有涵義。也就是說,傳統上,台灣和大多亞洲國家都不是母性社會。中國也有句古諺說的很好,『男人像黃金,女人像水。』然而隨著女權主義高漲,女性逐漸被給予較多的政治自由,較高的教育水準,並擁有較高的消費能力。以上的觀念和古諺可能不再適用。一項近期針對年老旅遊者(50歲及以上)在GPT決策上的研究(Wang,及其他人,2001年)結論指出,丈夫在多數的決策和替代決策上佔主要角色。結論是,了解家庭成員對GPT決策過程的影響,不論對從業者或學者來說,都是一個重要的議題。我們的研究擴大了以往對理解旅遊決策的理論範圍,並且對從業者來說,這些發現也對GPT行銷提供了很有用的資訊。然而,還需要更多觀察研究來提升我們對GPT決策的了解,並擴大對家庭旅遊決策的認識。*sorry不確定你GPT是什麼的縮寫,所以維持原樣囉^^

    參考資料: 忘了先copy超過2000字結果全不見了害我打兩次嗚嗚~
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