請問什麼是TAM/SAM/PAM? 現行大多如何與business plan應用? 好像是個粉難的新技術耶. 請問有人知道嗎?
- 幸福配方Lv 71 0 年前最佳解答
你可以參考這篇文章，是以行動電話巿場的business plan為範例，我不把它翻成中文，以免失真Would you recommend a good book or two on the TAM/SAM/SOM/3C business planning process?Scenario - You market a widget for the cellphone camera market. Your widget is only used in phones that have cameras embedded in them.TAM - Total Available Market - In this example this would be the total cellphone market.SAM - Served Available Market - This would be cellphones with cameras since your product is only used in them.SOM - Share of Market - this is just the market share you have in your SAM, or in this case your total volume versus the total SAM volume. As noted above, by comparing your SOM to both your SAM and your TAM, you can get a feel if you are really growing market share, or just increasing volume along with the total market growth.