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A partial answer to the last of those is that probably less than one-fifth of the world’s

population has real discretionary income. The Pareto principle rules: 20 per cent of the

world’s population controls 80 per cent of the world’s wealth. In that case, how can the notions of consumer choice be compatible with human well-being, environmental

sustainability, indeed with the survival of our species? The push towards globalisation

and the accompanying decline of the nation-state leads to fundamental questions about

the future of citizenship, and of relations between citizens, consumers, and customers

and their suppliers.

It is my view that that the marketing profession, most particularly in its academic

guise, suffers from “epistemopathology”. This syndrome is characterised by the

mechanical application of diseased, sick, and bad knowledge to contemporary (global)

market systems, in self-serving ways, to identify and solve immediate problems,

problems which are not well understood and without any consideration of ripple effects

on society as a whole. Lindbloom (1990) calls this tendency “impairment”; Senge (1994) terms it “organisational learning disability”.

We live in a global world, fashioned by the machine, the factory and the assembly

line, and in increasingly sophisticated information systems operating in and linking

together large-scale networks of bureaucratic organisations. We have been trained

and educated in industrialised, bureaucratised schools, colleges and universities. Our

profession is an instrument of a market-driven, industrialised, bureaucratic society.

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    A partial answer to the last of those is that probably less than one-fifth of the world's

    population has real discretionary income. 最後的那些的一個部分答案是或許少於5 分之1 的world'spopulation有實際的可自由支配的收入。 The Pareto principle rules: 20 per cent of the

    world's population controls 80 per cent of the world's wealth. Pareto原則規章︰ 百分之20的theworld的人口控制世界的財富的百分之80。 In that case, how can the notions of consumer choice be compatible with human well-being, environmental

    sustainability, indeed with the survival of our species? 那樣的話,消費者選擇的理念怎樣能與人安寧相容,environmentalsustainability,的確用我們的種類的生存? The push towards globalization and the accompanying decline of the nation-state leads to fundamental questions about

    the future of citizenship, and of relations between citizens, consumers, and customers and their suppliers.

    對於globalisationand的推展國家國家的伴隨的下降導致公民身分的基本的問題aboutthe 將來, 以及在公民,消費者和customersand他們的供應者之間的關係。 It is my view that that the marketing profession, most particularly in its academic

    guise, suffers from “epistemopathology”.它是我的意見那種銷售頭班, 最特別是在它的academicguise裡,受pistemopathology之苦 This syndrome is characterised by the mechanical application of diseased, sick, and bad knowledge to contemporary (global)

    market systems, in self-serving ways, to identify and solve immediate problems, problems which are not well understood and without any consideration of ripple effects on society as a whole. Lindbloom (1990) calls this tendency “impairment”; Senge (1994) terms it “organisational learning disability”. Lindbloom ( 1990 ) 叫這種趨勢為mpairment Senge ( 1994 ) 稱學習生理殘障是rganisational We live in a global world, fashioned by the machine, the factory and the assembly line, and in increasingly sophisticated information systems operating in and linkingtogether large-scale networks of bureaucratic organisations. We have been trainedand educated in industrialised, bureaucratised schools, colleges and universities. 我們在使,bureaucratised 學校,大專院校工業化內教育的trainedand。 Ourprofession is an instrument of a market-driven, industrialised, bureaucratic society. Ourprofession是一市場驅動的工具,使工業化,官僚政治的社會。

    參考資料: 自己︿︿
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