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ㄚ華 發問時間: 社會與文化語言 · 1 0 年前

英文文章的翻譯~很急拜託

The Study of the Transformation Strategy to the Branding Integrated Marketing In the Hospitality IndustryABSTRACTㄧ、The coming age of Service Industry which based on Customer-Oriented, Hospitality Industry in the 2lst century is now also facing the shocking crash of Enterprises' Competition and Transformation. It is the most concerned issue to the Hospitality Industry for creating Competence and Profitability which based on Core Value of Customer Oriented. The Branding Identity of the Hospitality Industry is the most key and critical to decide whether survive or die, to be based on this point, this paper is to concentrate on studying how to go d1roud1the Integrated Marketing and matching the Enterprises' Transformation Strategy, to manage the Hospitality Branding as well as up-lift the Perpetual Developing Competence.二、Developing the Marketing Mix Concept firstly to Product/  Service, Price, Communication, Distribution Channel. Secondly to develop the Public Relations, Advertising, Media, Branding, Communication; Repositioning by Strategic Planning, Organization Positioning, Adjustment, the Enterprises' Consistent-Improving Strategy to the on-site Rationalization to Personnel Materials, Machines, Operation Method, etc. To emphasize on:1.Marketing Customers -Suppliers, Customers, Government, Competitors, Customers; Management.2.Organizdon Resource -Culture, Structure, Behaviors, Reengineering,   Learning.3.Information  Tech1ology-Infrastructure, Applied  Development,  R&D Competence.4.Management Process-Value Chain, S.o.P.5.e-Application, Innovative Business Model, etc. From the above mentioned, to create the new value of the Hospitality Service Industry in the 2lst century.    

已更新項目:

三、This paper is to offer the constructive strategy of the Branding Integrated Marketing to the diversified Hospitality Industry, it also offers some guiding references to Government Authority for the related Law and Regulations.

2 個已更新項目:

There are specific Culture Background to Taiwan's Hospitality& Traveling.

3 個已更新項目:

Through this paper's study, the Configuration Competence, Unique Competence, Area Environment, the new Vision After Transformation, we'll pay a high expectation for the up-coming Business Opportunities, those arise from the Hospitality Service Industry.

第三段我分三次貼請合併翻譯

4 個已更新項目:

拜託高手幫我翻~~我給20點以外在多給20點

請不要用翻譯軟體翻謝謝

1 個解答

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  • 匿名使用者
    1 0 年前
    最佳解答

    餐旅產業品牌整合行銷之轉型成長策略研究

    摘要

    一、21世紀建立於顧客導向的服務業,餐旅產業,也正面臨企業競爭與轉型的強烈衝擊。對餐旅產業而言,為了創造建立於顧客導向核心價值的能力與利益,它是最令人關心的議題。餐旅產業的品牌認同,是決定生或死的最緊要關鍵。根據這一點,這份論文專注於研究如何整合行銷與配合企業的轉型策略,管理餐旅產業品牌與提升長期發展能力。

    二、首先要發展行銷組合觀念: 產品/服務、價格、溝通與配送通道。第二要發展公共關係、廣告、媒體、品牌、溝通;藉由策略規畫再重新定位,組織定位,調整,企業持續對網路上的員工資料、機器、操作方式等等合理改善。強調1.行銷顧客、供應商、政府、競爭者;管理2.組織資源:文化、架構、行為、企業重組;學習3.資訊科技: 基礎建設,應用發展,研發能力;4.管理流程: 價值鏈、創新商業模式等等。用以上所述去創造21世紀餐旅產業的新價值。

    三、本論文提供給多元化的餐旅產業,品牌整合行銷之建設性策略;也提供給有關當局,相關法律規範的一些引導參考。台灣餐飲旅遊業具有特定文化背景。從本篇論文研究,我們極度盼望將要來臨的商機,從餐旅服務產業出現配置能力、獨特能力、地區環境、轉型後新視野。

    感想:

    句型結構很亂,有些句子翻起來不大順,如最後一句= =

    S.o.P.5.e-Application 這個我查不到啦 >_<

    參考資料: ~攪盡腦汁的自己~
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