- 1 0 年前最佳解答
˙To compete with host firms, firms must possess firm-specific know-how.
˙A firm's firm-specific know-how is reflected by its size, multinational experience, and ability to develop differentiated products.
˙Firms are expected to enter into more attractive markets.
˙The attractiveness of a market has been characterized in terms of its market potential and investment risk.
˙The nature of firm- specific know-how is tacit and difficult to articulate.
˙This makes the drafting of a contract to transfer such know-how particularly problematic.(Licensing is difficult.)