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Lv 5
? 發問時間: 社會與文化語言 · 1 0 年前

請問click fraud 的這段話是什麼意思?

下面是「經濟學人」的一篇文章Truth in advertising的一段話,它到底是什麼意思呢? Concern has been growing in recent months that “click fraud” might undermine the industry. The problem is that many of the clicks on internet advertisements are bogus. The ability to aim such advertisements so that they pop up, for example, when a user searches for a particular word, is what makes them so valuable—and makes fraud so lucrative.  http://www.economist.com/opinion/displaystory.cfm?...

3 個解答

評分
  • 1 0 年前
    最佳解答

    Click fraud ( 點閱詐騙 ) means the act of purposely clicking ad listings without intending to buy from the advertiser. In online advertising, click fraud involves sending fraudulent clicks to Cost Per Click (CPC) advertisers. The clicks can be artificially generated via automated technology methods (such as hitbots) or via manual clicking for the purpose of debiting CPC advertiser accounts or increasing CPC network partner/affiliate commission revenues.http://www.cw.com.tw/article/relative/relative_art...  it's for your reference

    2006-11-24 18:07:03 補充:

    C.C. - You want to know the meaning of " Click fraud " or the whole article?

    參考資料: NY ABC
  • 小乖
    Lv 6
    1 0 年前

    廣告主在近個月內對於網路廣告以「虛假的點擊率」來賺取廣告費的關注日益增加,可能會影響網路廣告業的誠信。這是因為許多網路廣告的點擊率是不實的,這些不肖的廣告業者之所以突然增加,是因為廣告費收入是根據網友輸入關鍵字後的點擊率來計算,因此點擊率就是錢,這也讓這些業者利用造假來謀利。

    參考資料: 自己
  • 1 0 年前

    Truth in advertising

    在廣告中的事實

    Concern has been growing in recent months that “click fraud” might undermine the industry.

    關心已經近幾個月來增加 " 點擊詐欺 " 可能漸漸破壞工業。

    The problem is that many of the clicks on internet advertisements are bogus.

    問題是許多點擊在網際網路廣告上是假的。

    The ability to aim such advertisements so that they pop up, for example, when a user searches for a particular word, is what makes them so valuable—and makes fraud so lucrative.

    能力對準目標如此的廣告以便他們出現,舉例來說,當一個使用者尋找一個特別的字的時候,是什麼使他們如此有價值-而且使詐欺如此有利益。

    參考資料:
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