請問click fraud 的這段話是什麼意思?

下面是「經濟學人」的一篇文章Truth in advertising的一段話,它到底是什麼意思呢? Concern has been growing in recent months that “click fraud” might undermine the industry. The problem is that many of the clicks on internet advertisements are bogus. The ability to aim such advertisements so that they pop up, for example, when a user searches for... 顯示更多 下面是「經濟學人」的一篇文章Truth in advertising的一段話,它到底是什麼意思呢? Concern has been growing in recent months that “click fraud” might undermine the industry. The problem is that many of the clicks on internet advertisements are bogus. The ability to aim such advertisements so that they pop up, for example, when a user searches for a particular word, is what makes them so valuable—and makes fraud so lucrative.  http://www.economist.com/opinion/displaystory.cfm?story_id=8319505
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