請問這篇文章的main idea 是什麼?
這是報告指定閱讀 麻煩知道的人幫我一下^^" 這是紐約時報的文章
A Struggle Over Dominance and Definition
Illustration by Carly Hull
GOOGLE: mate or menace? That is the burning question of the week — heck, probably of the year — for ye olde media companies.
In the last few weeks an enormous swarm of activity has been coming out of the Googleplex beehive in Mountain View, Calif. — much of it aimed squarely at preparing the search company to move its phenomenally lucrative advertising business beyond Web pages and into video, newspapers and radio.
First, of course, there was Google’s deal to acquire YouTube for $1.65 billion. Media chief executives are making long whistling sounds at the thought of YouTube, an 18-month-old Web-ling, commanding that price. That was followed last week by two smaller but intriguing bits of news. One was the announcement of a test to put Internet ads bought through Google’s advertising network into newspapers, including The New York Times. The other was that Google is bolstering its radio sales staff in what sounds like a similar but perhaps bigger effort in that medium.
Last year, Google agreed to pay as much as $1 billion for dMarc Broadcasting. It will soon use that company’s technology to start a business that serves as a middleman between advertisers and broadcasters. Google’s chief executive, Eric E. Schmidt, has said the company plans eventually to have as many as 1,000 engineers and sales representatives working on the radio industry.
- Big FishLv 61 0 年前最佳解答
至於大意，是在探討Google現象。Google的總部在Mountain View, Calif.(加州的Mountain View，算是在矽谷的北邊，今年我去找朋友時，特地跑去看。)，它最近在併購YouTube，去年併購dMarc Broadcasting(一家傳播公司)，而它併購這些公司是想要擴張版圖，想要要把原有的科技和影片與傳播做結合，除了提供快速的搜尋服務，還要增加它做廣告的能力，把其他像Yahoo和MSN這樣的入口網站比下去，連微軟都覺得Google很有力，世界各地的媒體公司都受到威脅，幾乎是沒有人能跟它對抗。不過Google也面臨很多版權訴訟，世界報業協會主席Gavin K. O’Reilly就認為搜尋引擎網站應該要請求允許使用有版權的東西，Google副總裁David Eun則說他們尊重版權，也給作者選擇要不要加入搜尋結果，還會幫助媒體夥伴達成他們的目標。現在的目標是影片界，而不是出版界，也就是要合併YouTube。媒體公司之間的競爭和合作都時有所聞，Google合併別的公司，擴展它的部門，以後Google對其他媒體公司來說，是威脅還是夥伴，敵人還是朋友，是主導還是邊緣化，界線實在很不清楚。參考資料： 自己+字典