匿名使用者
匿名使用者 發問時間: 社會與文化語言 · 1 0 年前

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本研究旨在研究探討台灣女大學生對保養品品牌忠誠度及安全性之相關差異。本研究對象以台南、高雄、屏東地區五所大學共計500位女大學生為研究樣本,採用立意抽樣問卷調查方法,目的位調查女學生個人背景、保養目的、購買動機及安全性對購買選擇之影響。施測所得資料以excel統計軟體進行統計分析。

本研究結果發現,影響一般女大學生購買保養品的主要因素是以使用後可美化肌膚為重要考量。然而多數受訪者則偏愛百貨公司專櫃產品,其原因在於專櫃商品品牌知名度和口碑影響甚大。再者因現在的消費者對產品的安全性極為重視,大多數消費者會選擇馬上停用被檢驗出問題的產品,而不在相信該品牌的商品,因此保養品安全性與品牌忠誠度有直接影響關係。

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  • 1 0 年前
    最佳解答

    This research aim is studying to inquire into a Taiwanese female university student to the related difference of the skin care products brand loyalty and the safety.This research object with Tainan, Kaohsiung, five universities in Pingtung add up to 500 female university students for study sample, the adoption purpose sampling questionnaire method, the purpose background with personal inquisition female student, maintain a purpose and purchase the motive and safety to the influence that purchases a choice.Test income data to statistics software to carry on statisticsing analysis with the excel.

    This research result can beautify a skin after finding influencing generally a female university student purchases the main factor of the skin care products with the usage for the importance consider.However most interviewees then is partial to department store particularly the cabinet product, its reason lies in particularly the cabinet merchandise brand popularity and public praise to influence very big.Furthermore because the consumer of now extremely values to the safety of the product, most consumers will choose stop using and is examined a wrong product, and don't be believing the merchandise of that brand right away, so the skin care products safety and the brand loyalty contain direct influence relation.

  • 1 0 年前

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