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Bw 發問時間: 社會與文化語言 · 1 0 年前

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HOW DOES INTERBRAND DERIVE THE VALUE OF BRANDS?

Our valuation approach is a derivative of the way businesses and financial assets are valued. It fits with current corporate finance theory and practice. There are three key elements and they are detailed below:

FINANCIAL FORECASTING

We identify the revenues from products or services that are generated with the brand. From these branded revenues we deduct operating costs, applicable taxes and a charge for the capital employed to derive intangible earnings. Intangible earnings are the earnings that are generated by all of the business’s intangibles, including brands, patents, R&D, management expertise, etc. This is a prudent and conservative approach, as it only rewards the intangible assets after the tangible assets have received their required return. The concept of intangible earnings is, therefore, similar to value based management concepts, such as economic profit or EVA (Economic Value Added is Stern Stuart’s branded concept). Based on reports from financial analysts, we prepare a forecast of intangible earnings for six years.

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    1 0 年前
    最佳解答

    HOW DOES INTERBRAND DERIVE THE VALUE OF BRANDS?

    Interbrand如何製造品牌的價值?

    Our valuation approach is a derivative of the way businesses and financial assets are valued. It fits with current corporate finance theory and practice. There are three key elements and they are detailed below:

    我們所用的價值評估方法是商業以及財經資產價值評估的衍生物. 它適用於現在的集團財政原理以及實質業務. 包含有3個主要的元素, 以下是他們的細節:

    FINANCIAL FORECASTING (財政預測)

    We identify the revenues from products or services that are generated with the brand. From these branded revenues we deduct operating costs, applicable taxes and a charge for the capital employed to derive intangible earnings. Intangible earnings are the earnings that are generated by all of the business’s intangibles, including brands, patents, R&D, management expertise, etc.

    我們先確認通過品牌所產生的產品或是服務收益. 從這些品牌的收益中我們會扣除營運成本, 相關稅款, 還有一個費用就是利用資本而得到無形利潤. 無形利潤是一種通過商業的無形資產所得的利潤, 包括了品牌, 專利權, 研發, 以及專業技術管理, 等等.

    This is a prudent and conservative approach, as it only rewards the intangible assets after the tangible assets have received their required return.

    這是一個審慎保守的方法, 因為它只會在有形資產得到了它的回報後才會對無形資產作回報.

    The concept of intangible earnings is, therefore, similar to value based management concepts, such as economic profit or EVA (Economic Value Added is Stern Stuart’s branded concept). Based on reports from financial analysts, we prepare a forecast of intangible earnings for six years.

    因此無形利潤的概念類似於以管理作為價值的概念, 像經濟收益或是EVA (經濟增值衡量模式是由美國紐約Stern Stewart & Co.財務顧問公司所始創的公司財務表現標準). 根據財政分析師的報告, 我們準備了一份無形利潤在未來6年的預測.

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  • 1 0 年前

    INTERBRAND 怎麼獲得品牌的價值? 我們的估價方法是方式企業的衍生物並且金融性資產被重視。它符合當前的公司財務理論和實踐。有三個關鍵元素並且他們是詳細的如下:

    財政預測我們辨認收支從引起以品牌的產品或服務。從這些被烙記的收支我們扣除營業成本、可適用的稅和充電為資本被使用獲得無形的收入。無形的收入是由所有企業的無形資產引起, 包括品牌、專利、R&D 、管理專門技術, 等的收入。這慎密並且保守的方法, 作為它只獎勵無形資產在有形資產接受了他們必需的回歸之後。無形的收入的概念與價值基於的管理概念是, 因此, 相似, 譬如經濟贏利或EVA (經濟增值是嚴厲的斯圖爾特的被烙記概念) 。根據報告從金融分析員, 我們無形的收入展望為六年做準備。

    2007-04-26 13:30:19 補充:

    應該ㄅ@@"

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