3. 品牌形象良好(透過廣告及贊助等有效宣傳NIKE 理念)
- 1 0 年前最佳解答
1.The target customer group is accurate, and it occupies the leader of sneakers brands.
2.The occupying rate of market is higher than other brands in Taiwan.
3.Excellent brand impression (Nike propagates their concept by advertisements and auspices.)
1.High product price.
2.The expense of actor of advertisement is higher than other brands.
1.The leisure style of sporting is arisen, so the sports become popular.
2.People pay more and more attention on the quality of sports activities
3.Brand is established by supporting sports competition.
1.The fakes overflow on the market.
2.Other well-known sports brands are arisen.參考資料： 有做過類似的報告
- 匿名使用者1 0 年前
1. Well focused customer group, leading brand name of sporting shoes
2. Has the highest market share in Taiwan
3. Excellent brand impression (through commercials and sponsorship to spread Nike's ideology)
1. High product value
2. Higher budget for advertising spokesmen
1. Due to the trend of recreational sports, this market and spending is also increasing
2. People pay more and more attention to the quality of sports activities
3. Build up brand recognition by sponsoring sports teams
1. Counterfeiting goods flood the market
2. Other brand name competitors also gain in the market
2007-10-21 15:27:39 補充：
1. Higher product price
- 1 0 年前
1. The explicit goal guest level, occupies the athletic shoes brand
2. far outdoes other brand
3. brands images in the Taiwan market share
to be good (penetration advertisement and support and so on
effectively propagandizes the NIKE idea)
1. products prices position higher
2. advertisements spokesman disbursement compares other brands to be high
1. markets movements leisure wind emerges, consumer of
the movement increases
2. modern people more and more to take the
movement life and the quality
3. affiliations establishes the brand the sponsored by team
2. other well-known movements brands in market starting參考資料： ˙˙” 網頁翻譯....