Charlotte 發問時間: 社會與文化語言 · 1 0 年前

麻煩會的人幫我翻這段文章~~急!!

We argue that although a free product enhances the transactional value of the purchase, it brings with it a mixed bag of inferences that consumers may draw on the basis of the offer. These inferences may be both about the product being offered as a gift and about the brand offering the freebie. Although a free offer may increase sales of the promoted product by increasing the value of the transaction, this article examines how it may affect stand-alone sales of the product offered as a free gift. Identifying the situations in which it does can help managers decide whether or not to use free offers to help sales and brand managers to decide whether they are willing to allow their product to be offered for free. Examining the moderating effect of manner of communication of the free offer-specifically, the value of the free gift, suggests how managers should communicate a free gift offer.

2 個解答

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  • 1 0 年前
    最佳解答

    我們主張,雖然一種自由的產品提高購買的交易價值,但是它一併帶來消費者可能根據提議拉的一個推論的混合袋子。這些推論可能是兩者都關於當做一個禮物得到的產品和關於提供免費東西的商標的事。雖然免費贈送可能藉由增加交易的價值增加被促進的產品的售賣,但是,這一個文章調查,它可能如何影響得到當做一個自由的禮物的產品的單機售賣

    希望會是你要的答案

  • 我們爭辯說, 雖然一個自由產品提高購買的交易上的價值, 它帶來以它消費者也許畫根據提議的一個混雜的袋子推斷。這些推斷也許是關於產品被提供作為禮物和關於品牌提供免費的東西。雖然自由開價也許增加宣傳的產品的銷售由增加交易的價值, 這篇文章審查怎麼它也許影響產品的獨立銷售被提供作為一件自由禮物。辨認它裝於罐中的情況幫助經理決定是否使用自由開價幫助銷售和品牌經理決定是否他們是願意允許他們的產品被提供為自由。審查通信方式的減輕的作用自由提供具體, 自由禮物的價值, 建議怎麼經理應該通信一個自由禮物提議。

    參考資料: yahoo!!!翻譯工具
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