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CC 發問時間: 社會與文化語言 · 1 0 年前

”sweeps period” 是什麼意思?

我現再再看一篇有關TV Violence 的文章,裡面有提到sweeps period,可是我怎樣查我都查布到這個意思.

以下是文章的一小段:

During the sweeps periods, the four major broadcast networks were much more likely to air movies that deal with the murder.......(略)

我不需要這段的翻譯,我只想要知道這個詞到底在這裡是什麼意思.

我已經查過單獨sweep 還有 period兩個意思,

可是總覺得放在這文章裡很不通順.

希望對英文有研究的大大可以給我指點一下究竟"sweep period"是什麼意思?

4 個解答

評分
  • 1 0 年前
    最佳解答

    Q: 究竟 "sweeps period"是什麼意思?

    A: "Sweeps period" or "sweeps" is a term used commonly in the television industry in the United States. The term "sweeps" has two meanings.

    One refers to how the ratings diaries are handled by Nielsen Media when the ratings are first produced: they are mailed to the households and processed by starting on the East Coast and sweeping across the nation.

    The other refers to television programming during the months of November, July, and/or May, in which eagerly anticipated programmes are deliberately scheduled in order to boost television ratings.

    "Sweeps" 常採複數型式, 中文譯為:

    1. 對各地電台收視率的全國性調查

    2. 每年秋, 冬, 春季的電視季

    2007-10-25 15:35:38 補充:

    Sweeps are time periods when television stations/networks typically schedule programming designed to attract a larger than usual audience, who in turn are exposed to advertising commercial messages.

    2007-10-25 15:35:44 補充:

    Thus, when the ratings for the sweeps period are revealed, the TV station/network can charge its advertisers more money because more people watched. Sweeps typically occur four times a year: the months of February, May, July and November.

    2007-10-25 15:35:52 補充:

    (Sweeps 期間, 通常是二, 五, 七, 和 十一月, 也是電台與商家談, 簽或續廣告約的時候, 故收視率高是很要緊的. )

    參考資料: myself
  • 4 年前

    綜合上述,可知原文"they are mailed to the households and processed by starting on the East Coast and sweeping across the nation. "

    由此截取衍生出 sweeps period 此一新詞

    所以從原文翻譯應是「 全國全面性的收視率調查期」

    sweeps period 若配合字義與衍生義 或許可翻為「掃查期」???或有高人可再翻譯~~

  • 1 0 年前

    打掃期?

    大掃除??

  • 1 0 年前

    sweep period 改革時期..@@

    破破的英文

    參考看看囉

    參考資料: 自己
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