急徵 ”英翻中” 的聰明大大
In January 1996 Jerry was brought in by the board of directors as chief executive officer (CEO) to see whether he could turn the company around. Jerry was a former management consultant who had once run a division of a Fortune 500 company. Jerry had been told by the board that
Compufix's financial situation was deteriorating, although the company's
president and principal stockholder, Harry Jones, was holds 51 percent of
Compufix's stock, stepped aside from the CEO position when Jerry arrived. Compufix had always had positive profits, and its book of business had grown consistently since the company first commenced operating in 1985(see Table 1).In Harry's view, given these two positive trend, how could Compufix's financial situation be anything other than solid? True, there were some problems with overstaffing in 1995,but Compufix had still made $128,000 in operating income last year and the overstaffing problems had recently been solved through layoffs and attrition.
Nonetheless, within six months of his arrival Jerry had found a number of ongoing problems that contributed to Compufix's recent financial weakness, but no clear diagnosis. In Jerry's best estimation, the company had grown too fast. It was started in 1985 with 4 employees and had grown rapidly to reach more than 100 employees and $7,500,000 in sales by 1995.This expansion evolved without any formal strategic plan. Compufix was always eager to attract new customers and would bend over backwards to win business. In the past Compufix just added employees and capabilities because it seemed to be the right thing to do at the time.
This is a disguised case. The names of the company and all key personalities have been changed. The company is the source of all data cited in this case. The case is hased on extensive field research by the authors. This case was prepared by Charles W.L. Hill and Maureen Kibelsted. University of Washington. Used by permission.
- VicLv 61 0 年前最佳解答
這是一個修飾過的案例。公司及所有關鍵人士的名字被修改過。在這個案例中，公司是所有被用來引證的消息來源。這個案例被廣泛地用於專業領域的研究。由Charles W.L. Hill與Maureen Kibelsted編寫。華盛頓大學。被許可使用。參考資料： mE