Seven 發問時間: 社會與文化語言 · 1 0 年前

英翻中(品牌管理的角度)我給20點

The problem is, for all that managers buy into this long-term customer focus, most have not bought into its logical implications. Listen to them talk, and you may hear customer, customer, customer.

But watch them act, and you'll see the truth: It's all about the brand.

Brand management still trumps customer management in most large companies, and that focus is increasingly incompatible with growth.

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  • 1 0 年前
    最佳解答

    The problem is, for all that managers buy into this long-term customer focus, most have not bought into its logical implications.

    問題在於,對於所有贊同重視長期顧客的經理人們之中,大多數卻不認同其邏輯的推理。

    Listen to them talk, and you may hear customer, customer, customer.

    聽他們說話,你很有可能會聽到:顧客、顧客、顧客。

    But watch them act, and you'll see the truth: It's all about the brand.

    然而,觀察他們的行動,你會發現這個事實:全都和品牌有關。

    Brand management still trumps customer management in most large companies, and that focus is increasingly incompatible with growth.

    在大多數大公司中,品牌管理仍然凌駕於顧客管理,且對於顧客的重視程度隨著成長越來越不能與品牌管理兼容並蓄。

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