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If you were to walk into a convenience store in Central Valley, California, and purchase a six-pack of Budweiser beer, would you be surprised to learn that not more than a minute after you made your purchase someone at Anheuser-Busch in St. Louis, Missouri, knew exactly what you bought? If you were familiar with BudNet technology, it probably would not surprise you at all.

Anheuser-Busch's BudNet technology is dramatically changing how the beer industry operates. Consider, for example, how Dereck Gurden, a sales representative from Sierra Beverage, one of 700 national distributors for Anheuser-Busch, spends his day. Shortly after arriving at a store in his 800-square-mile territory, Gurden quickly leaps into action with his sales tools--a handheld computer and a cell phone--two vital parts of the BudNet technology. As he enters the store, his handheld receives all pertinent information about the store, its inventory, previous four-week sales, and its accounts receivables. He inputs a variety of data, including how thw products were displayed, how much of a competitor's product is available, and how it's displayed. Checking sales with inventory, he quickly determines the correct amount of product to order using custom software and uploads his information back to Anheuser-Busch. Gurden, like over 1,000 other sales representatives who distribute Anheuser-Busch products around the United States, has become the source for a wealth of information about Anheuser-Busch product sales and those of its competitors.

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  • 1 0 年前
    最佳解答

    If you were to walk into a convenience store in Central Valley, California, and purchase a six-pack of Budweiser beer, would you be surprised to learn that not more than a minute after you made your purchase someone at Anheuser-Busch in St. Louis, Missouri, knew exactly what you bought? If you were familiar with BudNet technology, it probably would not surprise you at all.

    假如你走進一家在加州中央山谷附近的便利商店買了六罐的百威啤酒,你會驚訝不到一分鐘在你買完東西之後,某人在安霍伊塞-布希公司位於密蘇里州的聖路易斯會很精確的知道你買了什麼?

    但假如你熟悉BudNet技術的話,它可能一點都不會讓你感到驚訝.

    Anheuser-Busch's BudNet technology is dramatically changing how the beer industry operates. Consider, for example, how Dereck Gurden, a sales representative from Sierra Beverage, one of 700 national distributors for Anheuser-Busch, spends his day.

    安霍伊塞-布希公司的BudNet技術已快速地改變了啤酒產業的運作.舉一個例子,看德瑞克格登來自Sierra飲料公司業務代表,是安霍伊塞-布希公司700家國內批發商的其中一家,如何用他的一天.

    Shortly after arriving at a store in his 800-square-mile territory, Gurden quickly leaps into action with his sales tools--a handheld computer and a cell phone--two vital parts of the BudNet technology. As he enters the store, his handheld receives all pertinent information about the store, its inventory, previous four-week sales, and its accounts receivables.

    當他抵達他800平方英哩大的店不久後.格登很快地操作他的銷售工具,一個手握大小的電腦和一支手機,兩個在Budget技術上扮演著非常重要角色.當他進入店裏,他的手握裝置會接收跟店相關的資料,像是店的庫存,四個禮拜前的銷售和店的應收帳款.

    他輸入很多的資料,包括商品如何展示,可取得的競爭者價格和如何擺設.檢查銷售和庫存,他很快地決定正確的訂貨數量,利用客製軟體和上傳他的資料回去安霍伊塞-布希公司.格登,和超過1000位其他為安霍伊塞-布希公司批發的業務代表一樣,已經成為有關安霍伊塞-布希公司的產品銷售和他們的競爭者豐富資料的來源者.

    參考資料: myself
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