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en7350 發問時間: 社會與文化語言 · 1 0 年前

請幫我翻譯下列廣告解釋......

1. E*Trade “Monkey” (2000): Two dim-witted guys and a monkey clap to some cha-cha music in a garage, followed by the punch line: “Well we just wasted 2 million bucks. What are you doing with your money?”

What worked: Easily the cheapest ad of the year to produce, it was an instant classic —remaining self-deprecating about dot-com excess while lampooning the well-publicized cost of Super Bowl ad time.

The results: The marketing Gods have a way of punishing tech companies that blow too much money on flashy ads. (See: Pets.com. Or don’t. They haven’t been around since 2000.) E*Trade lost hundreds of millions of dollars in 2001 and 2002, and the company's shares — once trading at more than $60 — dropped below $3 in 2002. The company has since bounced back to profitability.

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    1. E*Trade “Monkey” (2000): Two dim-witted guys and a monkey clap to some cha-cha music in a garage, followed by the punch line: “Well we just wasted 2 million bucks. What are you doing with your money?”

    E*Trade “猴子篇” (2000年):兩個腦袋遲鈍的人和一隻猴子,在車庫裡隨著恰恰的節拍鼓掌,後面跟著一行妙句:唉!我們剛浪費了兩百萬元,你會怎麼處理你們的錢呢?

    What worked: Easily the cheapest ad of the year to produce, it was an instant classic —remaining self-deprecating about dot-com excess while lampooning the well-publicized cost of Super Bowl ad time.

    產生什麼作用:無疑地,這是年度製作的最便宜的廣告,一項快速的經典之作,當諷刺超級杯廣告時間的高額費用時,也依舊自我嘲諷有關dot.com的超量。

    The results: The marketing Gods have a way of punishing tech companies that blow too much money on flashy ads. (See: Pets.com. Or don’t. They haven’t been around since 2000.) E*Trade lost hundreds of millions of dollars in 2001 and 2002, and the company's shares — once trading at more than $60 — dropped below $ 3 in 2002. The company has since bounced back to profitability.

    成果:行銷之神有一種懲罰科技公司的方法,就是讓他們把很多錢揮霍在豔俗的廣告上(參看: pets.com or don’t. 自2000以來已看不到了)。E*Trade在2001和2002年損失了幾百萬美元,該公司股價,一度從超過每股60元的交易價格跌到2002年的3塊錢以下。該公司現在又回復到獲利狀態。

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