Coke's board of directors, clearly seeing the need for a change, forced Ivestor out as the CEO and replaced him with Douglas Daft.
Daft immediately committed himself to helping the company mend fences with minority employees and suppliers.
He talked Ware out of retiring and established him as head of Coke's Diversity Advisory Council, a new unit dedicated to promoting minority hiring and career development.
In addition, Daft pledged to 25 percent of each manager's compensation to how well he or she achieved specific diversity goals and expanded recruiting in minority colleges.
Whether these steps will be sufficient to earn the trust of minorities has yet to be seen.
It is clear, however, that until Coke can mend its internal diversions, it will never be able to focus squarely on its true external threat—Pepsico.
- 秀珍Lv 51 0 年前最佳解答
Coke公司的董事會清楚知道需要改變，故以Douglas Daft取代Ivestor 為新的CEO
- Wayne ChenLv 71 0 年前
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