有關運動心理學的專有名詞

Question

Consumer Satisfaction with a Periodic Reoccurring Sport Event and the Moderating Effect of Motivations

請問這題目要怎麼翻呢？翻不出來啦...

PS.不要用翻譯軟體哦！翻譯軟體我也有

Answer 1

最佳解答

Consumer Satisfaction with a Periodic Reoccurring Sport Event and

the Moderating Effect of Motivations

定期運動項目中的消費者滿意度與動機的干擾效應

Laura Martnez Caroa and Jose Antonio Martnez Garcab

Sport Marketing Quarterly, 2006, 15, 200-205, 2006 West Virginia University

Abstract

This research has focused on the evaluation of the consumer satisfaction process in a sport event. A popular athletic cross urban race, periodically organized by a City Council, has served as the framework for the study of cognitive and affective elements that drives satisfaction

judgement and the moderator effect of sport motivations. A causal model is tested and the results show that satisfaction is primarily driven by an affective factor (arousal), and the effect of pleasure is not significant. The cognitive element is also important for determining

satisfaction and future behavior intentions, and all of the antecedents are independent in the satisfaction process. Sport motivations have a moderating effect on the relationship between disconfirmation and satisfaction. In addition, satisfaction is an emotional evaluation

for the highly motivated individuals. Implications for both practical and theoretical research are discussed.

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