于暄 發問時間: 社會與文化語言 · 1 0 年前

(中翻英)請幫我翻譯以下文字--關於IKEA

(1)價格

法1:我們認為因為IKEA在別的國家價位會較高,可能是因為運費的關係,因為從歐美運到東南亞來的距離太遠,導致價錢的升高。所以我們認為可以解決的方法是越南等勞工較低廉且接進東南的國家。

法2:IKE現行的制度是一年只出一本DM,並無明顯的分季,且奉行全年不打折。但是我們認為在開發中或未開發的國家,IKEA可以將產品分成四季出DM,每過一季便做過季品的出清打折。以及我們認為,IKEA還可以將瑕疵品以及展覽品作打折促銷。

(2)動線

(3)價格定位危機:可以在歐美另開一副品牌,來主打高價位的顧客群。

(4)單品購買不便:可以對整套的傢具再另外設計可以搭配的單品,這樣當消費者若不願購買整套家具時,仍有其他可以與之搭配

的選擇。

2 個解答

評分
  • 1 0 年前
    最佳解答

    (1) price

    Law 1: We thought because IKEA in other national price position can

    higher, possibly is because of the transport expense relations,

    because transports the distance from Europe and America which comes to

    Southeast Asia too to be far, causes the price elevating. Therefore we

    thought may solve the method is laborer and so on Vietnam is more

    inexpensive also meets the southeast the country.

    Law 2: The IKE present system is a year only leaves DM, and the not

    obvious minute season, also carries out the whole year not to put

    crease in it. But we thought in the development or the development

    country, IKEA has not been allowed to divide into the product the four

    seasons to leave DM, an each season then has been Ji P'in to clear out

    puts crease in it. As well as we believed that, IKEA also may as well

    as the display does the slight defect puts crease in it the promotion.

    (2) generatrix

    (3) price localization crisis: May open a brand in addition in Europe

    and America, advocates hits the high price position the customer

    group.

    (4) list purchase inconvenient: Was allowed list which may match again

    to the entire wrap furniture other design, like this when consumer

    when does not hope purchases the entire wrap furniture, still has

    參考資料: 自己
  • 匿名使用者
    6 年前

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