寶寶 發問時間: 社會與文化語言 · 1 0 年前

(急)請幫我翻譯NIKE的五力分析,英翻中

可以口語化一點,謝謝~!

1.Supplier Power

Labor and variable costs are major drivers within cost strucure.

Distributor network is the major driven force of marketing channel.

The control of distributor may be pricy.

The ability of finding low-cost manufacturing bases worldwide.

2.Barries to entry

No intensive capital investment is necessary.

Brand identification is essential for gaining market acceptance.

Access to distribution channel .

International trade in terms of tariff,governmental regulation and

localization products and services.

3.Rivalry

High valuate-added activity.

High brand recognition.

High produce diversity.

High variable costs.

Potential new market growth.

4.Threats of substitutes

High buyer inclination to substitute.

Low switching cost.

Short product life cycle.

Competition from local products within international market.

5.Buver Power

Brand recognition is the major factor of affecting purchase decision.

Sufficient product information within the market.

Strong characteristic in product differentiation.

Sensetive in price adjustment.

Localized products within overseas market.

Specialized products for different market segments.

2 個解答

評分
  • 1 0 年前
    最佳解答

    版主你好~

    以下是我的翻譯:

    1.Supplier Power

    Labor and variable costs are major drivers within cost strucure.

    Distributor network is the major driven force of marketing channel.

    The control of distributor may be pricy.

    The ability of finding low-cost manufacturing bases worldwide.

    1.供應商能力

    勞工及變動成本是成本結構的主要驅策因素

    配送網絡是行銷通路的主要驅動力

    配送控制成本可能很昂貴

    尋找全球性低成本製造基礎的能力

    2.Barries to entry

    No intensive capital investment is necessary.

    Brand identification is essential for gaining market acceptance.

    Access to distribution channel .

    International trade in terms of tariff,governmental regulation and

    localization products and services.

    2.進入障礙

    集中資金投資是不必要的

    品牌辨識度對於增加市場接受度是必須的

    配送通路進入

    國際貿易中的關稅,政府規定,地區化產品及服務

    3.Rivalry

    High valuate-added activity.

    High brand recognition.

    High produce diversity.

    High variable costs.

    Potential new market growth.

    3.競爭者

    高附加價值活動

    高度品牌辨識度

    高度產品差異化

    高變動成本

    有潛力的新市場發展

    4.Threats of substitutes

    High buyer inclination to substitute.

    Low switching cost.

    Short product life cycle.

    Competition from local products within international market.

    4.替代品威脅

    上層社會買家傾向喜好替代

    低轉移成本

    短期產品生命週期

    國際市場中來自當地產品的競爭

    5.Buver Power

    Brand recognition is the major factor of affecting purchase decision.

    Sufficient product information within the market.

    Strong characteristic in product differentiation.

    Sensetive in price adjustment.

    Localized products within overseas market.

    Specialized products for different market segments.

    5.消費者能力

    品牌認知是影響購買決策的主要因素

    市場充足的產品資訊

    強烈的風格特徵在產品差異化中

    海外市場的當地化產品

    特殊產品提供給部分不同的市場

    希望你能滿意~

    參考資料: myself
  • 情人
    Lv 6
    1 0 年前

    1.供應商權力

    勞動和可變成本的主要驅動因素是內部成本結構。

    分銷網絡是主要的驅動力的營銷渠道。

    控制分銷商可能會被pricy 。

    的能力,尋找低成本的生產基地全球。

    2.barries進入

    沒有密集的資本投資是必要的。

    品牌識別是必不可少的獲得市場接受。

    進入分銷渠道。

    國際貿易而言,關稅,政府規例和

    本地化的產品和服務。

    3.競爭

    valuate高增值的活動。

    高品牌知名度。

    高產生的多樣性。

    高可變成本。

    新的潛在市場增長。

    4.威脅替代品

    高買方傾向的替代品。

    低開關成本。

    產品週期較短。

    競爭從本地產品的國際市場。

    5.buver權力

    品牌認知度是主要因素,影響購買決定。

    足夠的產品信息與市場。

    強烈的特點,產品差異化。

    sensetive在價格調整。

    本地化產品的海外市場。

    專門的產品為不同的細分市場。

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