(非常急)翻譯商業文章

我非常急切的需要翻譯 Carol Hamilton, Senior Vice President of Marketing for the L’Oreal Retail Division had assumed responsibility for Plenitude in early 1996. The Plenitude line, which included cleansers and moisturizers, had been a smashing success in the French skincare market following its 1982 introduction and... 顯示更多 我非常急切的需要翻譯

Carol Hamilton, Senior Vice President of Marketing for the L’Oreal Retail Division had assumed responsibility for Plenitude in early 1996. The Plenitude line, which included cleansers and moisturizers, had been a smashing success in the French skincare market following its 1982 introduction and was introduced to the U.S. market in 1988. In April 1996, Hamilton commented: “Plenitude has gone through a couple phases here. It had a very strong introduction in the United States, quickly becoming the #2 brand in the market, only behind Oil of Olay. And, the trade loved us. We were upscaling the skincare business and bringing new people into these mass channels from department stores. Plenitude sales grew pretty well through 1991 and we were achieving what we set out to do. We had told the trade we would spend big supporting the brand and we did; we were building a consumer franchise, brand equity, and good trade relations. We weren’t making any money. But, we didn’t worry about that too much since we knew from the beginning that we would have to invest in the market given the position Procter had with Oil of Olay. But then we just hit afour-year sales plateau. We had lost the #2 position to Pond’s. When I took on the brand, we had just regained our position as the #2 brand in moisturizers. However, it was still 8 or 9 years after the U.S. introduction and we still were not making any money here.
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