Can anyone provide several examples which contains business failures caused by cultural differences? It would be better if you provide a example with an U.S company failed to expand business into other countries. Thx and 20points are provided. Examples have to be written in English, please.
- SameoldjkLv 61 0 年前最佳解答
Here is a real example, although it is not with an U.S company and it is not a big case.
My sister and brother-in-law have been running a small trading company in Taiwan for years. A few years ago, they attempted to expand business into Korea but failed. The reason was: when they went to Korea to talk to their potential Korean customer, they hired a female interpreter. The potential Korean customer, who is a male, thought my brother-in-law “looked down upon him” by hiring a female interpreter instead of a male one. Hence, the business negotiation failed.
It sounds unreasonable, but it’s real. Sexual discrimination still prevails in Korea nowadays even when it comes to international business.
I hope this small example helps you a little bit.參考資料： the real experience of my relatives
- frankLv 61 0 年前
I am so sorry to hear about that