promotion image of download ymail app
Promoted

請大家幫忙我把下面的中文翻譯成英文!

論旅遊市場營銷中的情感營銷策略!

中文摘要:情感營銷,是指通過心理的溝通和情感的交流,贏得消費者的信賴和偏愛,進而擴大市場份額,取得競爭優勢的一種營銷方式;或是個人和集體通過創造情感產品並得用情感化的促銷手段進行交換來滿足對方物質和情感需要的一種社會過程。情感是銷售過程中的潤滑劑,是強化客戶關係不可缺少的玫瑰。本文首先論述了情感營銷的含義和我國旅遊市場的發展概況,情感營銷的發展現狀以及情感營銷研究的意義;其次從旅遊情感營銷催生具有吸引力產品,樹立企業獨具魅力的品牌形象可以加強旅遊企業與旅遊消費者的溝通,樹立旅遊企業獨具魅力的企業形象,說明情感營銷在旅遊市場營銷中的作用;接著論述旅遊企業借助開發情感產品、經營管理情感化、開展體驗互動營銷、運用情感促銷等一系列情感營銷策略說明旅遊企業如何通過實施情感營銷實現企業的經營目標;最後,論述了旅遊企業在實施情感情感營銷時還應注意的問題,包括:將旅遊情感營銷與傳統文化和傳統營銷手段相結合,開展科學情感營銷,把情感營銷始終如一的進行到底。

2 個解答

評分
  • ?
    Lv 6
    1 0 年前
    最佳解答

    On the tourism marketing of emotional marketing strategy!

    Chinese Abstract: emotional marketing, through the means of communication between the mental and emotional exchanges, to win the trust and consumer preference, and then expand market share, competitive advantage as a way of marketing; or through the creation of individual and collective feelings and to use the product Feelings of promotions to meet each other for the exchange of material and emotional needs of a social process. Emotion is in the process of lubricant sales, strengthen customer relationships is essential for Rose. This article first discusses the emotional meaning and marketing of our tourism market development, emotional development, and marketing of the emotional significance of the marketing research; followed by tourism from the emotional birth of marketing attractive products, establish a unique charm of the enterprise brand image can be enhanced Tourism and business travel consumers to communicate, to establish tourism enterprises with unique charm of the corporate image to show emotion in the marketing of tourism marketing in the role; Jie Zhu on the development of tourism enterprises with emotion, operation and management of emotional and conduct interactive marketing experience, the use of A series of emotional feelings such as promotional marketing strategies that the tourism business ways through the implementation of the emotional marketing to achieve business goals; Finally, on the tourism business in the implementation of the emotional feelings should also pay attention to marketing issues, including: emotional tourism marketing with traditional cultural and Traditional means of marketing, combined with scientific emotional marketing, marketing has always been the same feelings of conduct in the end.

    參考資料: 自己+網路
    • Commenter avatar登入以對解答發表意見
  • 1 0 年前

    翻譯如下

    On the tourism marketing of emotional marketing strategy!

    Chinese Abstract: emotional marketing, through the means of communication between the mental and emotional exchanges, to win the trust and consumer preference, and then expand market share, competitive advantage as a way of marketing; or through the creation of individual and collective feelings and to use the product Feelings of promotions to meet each other for the exchange of material and emotional needs of a social process. Emotion is in the process of lubricant sales, strengthen customer relationships is essential for Rose. This article first discusses the emotional meaning and marketing of our tourism market development, emotional development, and marketing of the emotional significance of the marketing research; followed by tourism from the emotional birth of marketing attractive products, establish a unique charm of the enterprise brand image can be enhanced Tourism and business travel consumers to communicate, to establish tourism enterprises with unique charm of the corporate image to show emotion in the marketing of tourism marketing in the role; Jie Zhu on the development of tourism enterprises with emotion, operation and management of emotional and conduct interactive marketing experience, the use of A series of emotional feelings such as promotional marketing strategies that the tourism business ways through the implementation of the emotional marketing to achieve business goals; Finally, on the tourism business in the implementation of the emotional feelings should also pay attention to marketing issues, including: emotional tourism marketing with traditional cultural and Traditional means of marketing, combined with scientific emotional marketing, marketing has always been the same feelings of conduct in the end.

    參考資料: 我+我的頭腦+網路
    • Commenter avatar登入以對解答發表意見
還有問題?馬上發問,尋求解答。