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Professional Sport Leagues Professional sport leagues are aggressively attempting to expand the popularity of their leagues in markets throughout the world. Trained sport managers are needed to help the leagues increase their visibility through broadcasting agreements, licensing agreements, exhibition games,... 顯示更多 Professional Sport Leagues

Professional sport leagues are aggressively attempting to expand the popularity of their leagues in markets throughout the world. Trained sport managers are needed to help the leagues increase their visibility through broadcasting agreements, licensing agreements, exhibition games, marketing athletes, and exhibition games, marketing athletes, and grassroots programs. In fact, most professional sport leagues have a number of employees in overseas offices. For example, the Sydney, Australia, office of MLB employs people who focus on increasing the distribution and promotion of MLB in Australia. These efforts include working with local retailers to sell MLB-logoed hats and T-shirts, as well as working with Australian television stations to secure broadcast coverage of MLB in Australia.

Sport Marketing Companies

As highlighted in Chapter 11, Sports Agency, and Chapter 13, Event Management, behind nearly every major event is a sport marketing company. This is also true with respect to international sport. Corporations, Olympic organizations, and professional sport leagues regularly hire sport marketing agencies to coordinate their international efforts. For example, even though the NBA and Nike sponsor the NBA 2-on02 basketball tour throughout Europe, these street basketball events are organized, marketed, and administered by Streetball Partners, a Dallas-based company specializing in grassroots tournaments. To coordinate the various tournaments held throughout Europe, a number of Streetball Partners employees travel throughout Europe organizing and managing these tournaments. IMG, the largest sport marketing agency, has 70 offices in 30 countries (IMG, 2004).
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