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Carilon: overcoming organizational and geographical boundaries at Shell

An example of a company with highly competent but dispersed R&D network is Royal Dutch/Shell. In 1998, Shell spent almost US$ 700 million on R&D carried out by 15 research establishments all over the world. Shell’s early experience withcoordinating distributed R&D efforts is illustrated in the case of Carilon, a multipleapplication polymer developed between 1984 and 1997. This polymer was first developed in a Belgian R&D laboratory, but then the central laboratory in Amsterdam

got involved and—as it was decided that the United States was going to be the ideal target market—the Westhollow Research Center in Houston, Texas. For some time, there was duplicate R&D activity and the presence of the ‘‘not-invented-here’’syndrome among researchers in various participating sites. With the prospective polymer development not making significant progress, Shell eventually overcame some

of the well-established ‘‘laws’’ cherished in conventional R&D, and, as a consequence, gave one R&D center complete responsibility for the polymer’s development. The additionally enforced focus on market development turned Carilon into a success story. What was initially known as ‘‘the most poorly managed project in the company’s history’’ (quote of a Shell manager) became its first successful multinational product development.

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    Carilon: overcoming organizational and geographical boundaries at Shell

    Carilon (脂肪多酮體): 殼牌公司戰勝組織上與地域上的藩籬

    An example of a company with highly competent but dispersed R&D network is Royal Dutch/Shell. In 1998, Shell spent almost US$ 700 million on R&D carried out by 15 research establishments all over the world. Shell’s early experience with coordinating distributed R&D efforts is illustrated in the case of Carilon, a multiple application polymer developed between 1984 and 1997.

    荷蘭皇家殼牌公司就是一個擁有超高能力但卻分散式研發網路的例子. 在1998年, 殼牌公司花了將近7億美元的研發經費在全球15個研究機構上. 殼牌公司早期整合分散式研發單位的經驗可由Carilon (脂肪多酮體) 的案例來作說明, 這是個在1984年至1997年間研發出來的多重應用聚合物.

    This polymer was first developed in a Belgian R&D laboratory, but then the central laboratory in Amsterdam got involved and—as it was decided that the United States was going to be the ideal target market—the Westhollow Research Center in Houston, Texas. For some time, there was duplicate R&D activity and the presence of the ‘‘not-invented-here’’ syndrome among researchers in various participating sites.

    這個聚合物最先是在比利時的實驗室中開發出來的, 隨後有阿姆斯特丹的中央實驗室及美國德州休士頓Westhollow研究中心的參與, 因為當時已決定美國將會是最理想的目標市場. 有一段時間, 在不同的參與單位間會有重複性的研發工作, 以及研究人員會有“不是在這兒發明的”症狀產生.

    With the prospective polymer development not making significant progress, Shell eventually overcame some of the well-established ‘‘laws’’ cherished in conventional R&D, and, as a consequence, gave one R&D center complete responsibility for the polymer’s development. The additionally enforced focus on market development turned Carilon into a success story.

    隨著預期的聚合物研發沒有顯著的進展, 殼牌公司最後打破了這些墨守成規的研發單位長久以來遵循的規責則, 結果負予一個研究中心完全的責任來開發此劇合物. 同時將注意力集中在市場開發上, 使得Carilon (脂肪多酮體) 變成一個成功的故事.

    What was initially known as ‘‘the most poorly managed project in the company’s history’’ (quote of a Shell manager) became its first successful multinational product development.

    這原本是殼牌公司內有史以來最糟糕的專案 (引述一位殼牌公司經理的話), 卻變成該公司第一個跨國產品開發的成功案例.

    2008-12-17 03:59:43 補充:

    我不是學化工的, 不太確定Carilon是否應翻為脂肪多酮體.

    根據定義, Carilon是一種由殼牌公司所研發製造的 aliphatic polyketone.

    Carilon, an aliphatic polyketone made by Royal Dutch/Shell

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