大姐姐 發問時間: 社會與文化語言 · 1 0 年前

拜託幫忙一下 Lookalike Coke

Lookalike Coke

Of course, the big brands are not giving in without a fight. When British supermarket chain, Sainsbury’s, led the attack on Coke by launching its own similarly packaged product, it managed to secure fifteen per cent of the total UK cola market in just two months. But Coca-Cola was quick to respond. Sainsbury’s was told to change its packaging fast or Coke would cut its prices to rival supermarkets and leave Sainsbury’s hopelessly overpriced. Some people say the Sainsbury’s cola tastes as good Coke. But they’re the ones who underestimate the power of the brand.

Big Brands – Big Business

Brand names are still the reason Omega can put a 300% mark-up on their watches, the reason Nestle spent a fortune buying Perrier, the reason investors are prepared to pay up to twelve times the book value for a company’s stock. Big brands remain big business in the city.

拜託幫忙翻譯 感激不盡

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  • Lisa
    Lv 7
    1 0 年前
    最佳解答

    看起來像可口可樂

    當然,大品牌是不會不戰而屈就放棄的。英國連鎖超市塞恩斯伯里藉由推出自己類似包裝的產品攻擊可口可樂,它成功地確保了可口可樂百分之十五的英國市場僅兩個月。但是,可口可樂公司迅速作出反應。塞恩斯伯里的被告知快點改變其包裝否則可口可樂公司將削減其在超市的價格.這將使得它的對手塞恩斯伯里過高的價格絕望。有些人說塞恩斯伯里的可口可樂味道不錯。但他們還是低估了品牌的力量。

    大品牌-大生意

    品牌名稱仍然是保證. 歐米茄可以把300 %標記在其手錶,雀巢願意花大把鈔票購買佩里爾,原因是投資者願意支付比帳面價值高12倍的公司股票。大品牌仍然是城市裡大生意的保證。

    參考資料: 自己
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