拜託幫忙一下 Lookalike Coke

Lookalike Coke Of course, the big brands are not giving in without a fight. When British supermarket chain, Sainsbury’s, led the attack on Coke by launching its own similarly packaged product, it managed to secure fifteen per cent of the total UK cola market in just two months. But Coca-Cola was quick to... 顯示更多 Lookalike Coke
Of course, the big brands are not giving in without a fight. When British supermarket chain, Sainsbury’s, led the attack on Coke by launching its own similarly packaged product, it managed to secure fifteen per cent of the total UK cola market in just two months. But Coca-Cola was quick to respond. Sainsbury’s was told to change its packaging fast or Coke would cut its prices to rival supermarkets and leave Sainsbury’s hopelessly overpriced. Some people say the Sainsbury’s cola tastes as good Coke. But they’re the ones who underestimate the power of the brand.

Big Brands – Big Business
Brand names are still the reason Omega can put a 300% mark-up on their watches, the reason Nestle spent a fortune buying Perrier, the reason investors are prepared to pay up to twelve times the book value for a company’s stock. Big brands remain big business in the city.

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