匿名使用者
匿名使用者 發問時間: 社會與文化語言 · 1 0 年前

(英文)麻煩大家幫忙翻譯下面兩段文章

There is a risk in price reductions namely, that the lower price will denote a cheapened product to the customer. On the other hand, in the late 1980s and early 1990s, many fine-dining establishments rewrote their menus when customers rebelled against upscale operations with very high menu prices. The new menus featured foods that had a lower food cost and, hence, could be offered at an attractive price. This led to a turnaround for many of these operations. As with virtually all marketing activities, the key is to keep prices in line with customer expectations and to offer products that are perceived to be a good value to the customer.

Pricing: Strategic Implications. Pressure on prices, we should note, has implications for other elements of the marketing mix. A period of rising prices can mean a favorable climate for competition through innovation. The cost of upgraded decor, new product development, more extensive preparation equipment, and more preparation labor all could be passed on to the consumer in higher prices. In the future, however, the test for innovation may be stiffer. Changes will have to create savings or major increases in sales volume. If innovations don’t pass these stricter tests, they may have to be dropped, because their cost cannot be passed on in ever-higher prices.

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3 個解答

評分
  • Leo
    Lv 7
    1 0 年前
    最佳解答

    There is a risk in price reductions namely, that the lower price will denote a cheapened product to the customer. On the other hand, in the late 1980s and early 1990s, many fine-dining establishments rewrote their menus when customers rebelled against upscale operations with very high menu prices. The new menus featured foods that had a lower food cost and, hence, could be offered at an attractive price. This led to a turnaround for many of these operations. As with virtually all marketing activities, the key is to keep prices in line with customer expectations and to offer products that are perceived to be a good value to the customer.

    以降價來說會有一個風險, 較低的價格會讓客戶認為產品比較廉價. 但是, 另一方面來看; 在1980末1990年代初期的時候; 當客戶抵制高品味餐廳的超高菜單價格, 許許多多高檔餐廳就只好重新制定他們的菜單. 這些新菜單配置比較低食材價格的食物, 因此; 可以提供客戶比較具吸引力的價格. 這個做法對許多這些餐廳帶來了新的改變. 就和所有市場行銷運作一樣, 關鍵是保持價格與客戶的期望一致然後提供讓客戶覺得物也所值的產品給客戶.

    Pricing: Strategic Implications. Pressure on prices, we should note, has implications for other elements of the marketing mix. A period of rising prices can mean a favorable climate for competition through innovation. The cost of upgraded decor, new product development, more extensive preparation equipment, and more preparation labor all could be passed on to the consumer in higher prices. In the future, however, the test for innovation may be stiffer. Changes will have to create savings or major increases in sales volume. If innovations don't pass these stricter tests, they may have to be dropped, because their cost cannot be passed on in ever-higher prices.

    定價: 策略意義. 價格的壓力, 我們應該注意的是, 價格對市場種種行銷活動有其他元素的意義. 漲價期間可能經由產品創新來營造有利的競爭契機. 內裝升級的成本, 新產品開發, 更週全的調理設備和更費工的調理都可以經由更高的價格轉嫁給消費者. 然而, 將來創新的嘗試可能會更加困難. 變動將必須是創造較省價格方面或是蕭售量的大量增加. 未來如果創新不能通過這些更加嚴密的檢試, 他們也許就必須被淘汰, 因為他們的成本是沒有辦法以更高的價格轉嫁給消費者.

  • 1 0 年前

    有可能在降低價格,即在較低的價格將指cheapened產品給客戶。另一方面,在80年代後期和90年代初,許多細微的餐飲場所重寫他們的菜單當客戶反抗高檔行動非常高菜單價格。新的食品菜單精選了成本較低的食物,因此,可以提供一個具有吸引力的價格。這就導致了一項重大轉變,因為其中的許多行動。與幾乎所有的營銷活動,關鍵是要保持物價穩定的符合客戶的期望,並提供產品,被認為是一個很好的價值給客戶。

  • 第一段

    有在即减价的一種风险,低价將表示一個降價的產品给顧客的那。 在另一隻手上,當顧客叛亂了反對與非常高菜單價格的高級操作在20世紀80年代和90年代初期末期,許多美好用餐的創立重寫了他們的菜單。 新的菜單以食用花費的更低的食物的食物為特色,并且,因此,可能被提供以一個有吸引力价格。 這导致了许多的週轉這些操作。 與實際上所有营销活動,鑰匙是保留價格根據顧客期望和提供被察覺是值得买对顧客的產品。

    第二段

    定價: 戰略涵義。 在價格的壓力,我們應該注意,有营销混合的其他元素的涵義。 涨价的期間可能通过創新意味競爭的有利氣候。 被升級的裝飾、新产品开发、更加廣泛的準備設備和更多準備勞方全部的費用能通過对更高的价的消費者。 将来,然而,創新的測試也许是更加僵硬的。 變動將必須創造儲款或主要销售增加容量。 如果創新不通过這些更加嚴密的測試,他們也许必須被投下,因為他們的費用在更高的價格不可能传递。

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