promotion image of download ymail app
Promoted
發問時間: 社會與文化語言 · 1 0 年前

有人可以幫忙英文翻譯一下嗎!?

我用許多翻譯網頁,也用了翻譯機,可是文句還是不對或是怪怪的。可以請求大大幫忙一下嗎,麻煩不要用翻譯網頁,因為我翻譯過了...還是不對或是很怪...謝謝...

In the pursuit of leadership in the sporting goods industry, the German-based Aclidas­ Saloman continually focuses on building its brands. Its segments of interest include performance athletes, lifestyle consumers, fashion- conscious consumers, and freestyle athletes. The company’s objective is to anticipate and fulfill consumer needs and desires in the pursuit of building powerful brands. In 2004 the company realized net sales and gross profits of $6.5 billion and $3.0 billion,

respectively. The company employs over 17,000 workers and is truly a global corporation.

The extensive, varied marketing efforts of Adidas provide a unique opportunity for the use of marketing research. For example, the company has introduced a$250 high-tech shoe, Adidas 1, which contains a sensor that adjusts cushioning for different surfaces. The company believes the technology could be its iPod, eventually being included in its soccer and basketball shoes and demanded by all youth. The hope is that the innovative shoe will enhance the ability of Adidas to compete more effectively against Nike and Reebok. Its strategy is to introduce the technology into high-priced models to establish credibility before incorporating the technology into lower-priced shoes. The question

remains, however: Will consumers pay $250 for a shoe?

Adidas has also gained permission to outfit the Chinese 2008 Beijing Olympics team. This noteworthy achievement is being focused on in a nationwide campaign in China driven largely by public relations events. In addition, the sports brand, which has 1,300 own-branded stores, has decided to expand to 4,000 stores as part of an aggressive growth strategy In addition, Adidas has partnered with Goodyear. The tire company used its Eagle Fl tire treads to inspire designs for Adidas’s trendy Tuscany shoes.

1 個解答

評分
  • 野將
    Lv 5
    1 0 年前
    最佳解答

    在運動產品工業領導地位的持續追求上, the German-based (德商為主的) Aclidas Saloman 這家公司繼續鎖定在其品牌的建立上. 其各別的關注包含有優良表現的運動員, 生活風尚的消費群, 具時尚意識的消費群, 以及走自由風格的運動家. 公司的目標是,領先預期並滿足消費者的需求與想望,來達成一個強而有力的品牌的建立. 2004年,公司賺得的淨銷售額與毛利數額分別為650億美元與 300 億美元. 公司雇用超過17,000位的工作者,並成為名符其實的全球性的企業(股份有限公司).

    .

    (愛迪達) Adidas的大規模與多變市場行銷的努力付出, 提供給市場研究人員一個獨一無二, 一展長才的機會. 譬如, 公司引介了一種250美元的高科技運動鞋款, Adidas 1 (愛迪達壹號), 此款鞋含概有一個感應器以針對不同腳的外形用緩衝器(減震墊)來作調整.公司認為這款科技運動鞋可以成為Adidas的iPod, 依照年輕人的需求, 到最後, 這項研究發明(sensor)也會用在Adidas的(歐式)足球與藍球鞋上. 公司的希望是, 這款創新鞋款能夠強化Adidas的品牌效能以達更有效地反擊Nike和Reebok在市場上的競爭. 公司的策略是在體現這項高科技發明於低價位鞋款以前, 先引介這項高科技發明進到高價位的模型, 以確立其可信用性. 無論如何, 剩下來還有一個問題是 : 消費者會願意花250美元買一雙運動鞋嗎 ?

    .

    (愛迪達) Adidas也已取得許可, 提供相關運動需求給2008北京奧運的大陸代表隊. 這項顯著的成績是, 這是一件眾所周知已引起萬眾矚目將在中國舉辦的國際性冠軍競爭賽事. 此外, 運動品牌者, 其中有1,300個自有品牌的商家, 已經決定要展店4,000家以作為積極性成長策略的一部分. 另外, Adidas已經與Goodyear 合夥. 這家輪胎公司曾用其Eagle F1的胎面(鞋底)來激發Adidas的時尚鞋款 Tuscany (托斯卡尼, 位於義大利)的設計.

    • Commenter avatar登入以對解答發表意見
還有問題?馬上發問,尋求解答。