andy 發問時間: 社會與文化語言 · 1 0 年前

[ 20點]Company : Hardys (紅酒)

Where are the customers, size of market, sales, market shared, geographic patterns of sales


with reference, appendix

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  • 1 0 年前


    參考資料: 自己
  • 1 0 年前



    4.2 Texts

    Sayre, S. (2005) Campaign Planner for Integrated Brand Communications (3<sup>rd Edition), Thomson-South Western Publishers, Mason Ohio USA.

    4.3 References

    In addition to the set textbook the following references will be useful:

    Recommended Texts

    Asia Pacific Media FACTS,

    Chitty, W., Barker, N., Shimp, T.A. (2005). Integrated Marketing Communications. First Pacific Rim Edition, Thomson South-Western: Mason, Ohio

    Fortini-Campbell (2001) Hitting the Sweet Spot, Copy Workshop Bruce Dendinger Creative Communications Inc Chicago IL

    Kitchen, P. Marketing Communications, Principles and Practice, Thomson Publishers

    Linton, I. Integrated Marketing Communications, Butterworth Heinemann

    Machado, J. Creating Desire

    Morrison, M.A., Haley, E., Sheehan, K.B., Taylor, R.E. (2002) Using Qualitative Research in Advertising: Strategies, Techniques and Applications, Sage Publications, London.

    Myers, G. Ad Worlds – Brands, Media, Audiences

    Ogilvy, D. Ogilvy On Advertising.

    Parente, D. Advertising Campaign Strategy: A Guide to Marketing Communications Plans, 3<sup>rd Edition, Harcourt Brace 2004

    Schultz, D. Essentials of Advertising Strategy, NTC Business Books

    Shimp, T. Advertising, Promotion & Supplementary Aspects of Integrated Marketing Comunications, Thomson Publishers

    Surmanek, J. Media Planning, NTC Business Books

    Waller, D. How to Prepare a Promotional Plan, McGraw – Hill