Since many reporters were too busy to focus on storm preparations in advance of the June 1 start of season, we brought the story to them – literally. In April, reporters at major daily newspapers merely had to step out of their cubicles and into their cafeteria to hear FPL’s aggressive Storm Secure plans. By reaching every reporter covering a storm angle, FPL and rbb set the agenda for how hurricane season would be covered – even before editors had thought of it themselves.
Research told us that media were reluctant to accept FPL’s promises of increased preparation. It also told us that reporters needed to see, hear and touch tangible efforts to make the connection. After obtaining clearance from legal, operations and communications, FPL invited media into the field to watch and participate as employees conducted system testing and maintenance. For the first time media entered areas of critical infrastructure and rode along on power pole inspections (pole strength was a key area of criticism by media). Focusing on the three
most populous counties in FPL’s service territories, rbb arranged for caravans of journalists to experience these FPL infrastructure improvements as they happened. More than 40 media stories resulted, showcasing concrete efforts towards FPL’s commitment to reliable electrical service. Media identified in the audit as being unable to spend time on a field trip were given more intensive desk briefings during the media workshop phase.
Simulated Hurricane Dry Run:
What better way to showcase readiness and FPL’s quick response to a storm than to simulate a hurricane? The aura of reality was enhanced by the participation of Florida’s Governor as fictional “Hurricane Max” penetrated urban areas of South Florida. Media watched from FPL’s mobile command center while the company tested the storm system and trained employees on hurricane protocol. Media coverage featured the Governor thanking FPL for its efforts
- 1 0 年前最佳解答
由於很多記者都太忙，無法專注于風暴準備工作前的 6 月 1 日開始的季節，我們使故事他們 — — 從字面上。 4 月，主要日報記者只是不得不走出他們間的和到他們聽計畫的積極風暴安全計畫的餐廳。 最終達成包括風暴角每個記者，計畫與 rbb 設置如何颶風季節將包含的內容 – 甚至之前編輯了它認為自己的議程。
研究告訴我們媒體不願意接受的增加研製計畫的承諾。 它還告訴我們需要看到，記者聽到和觸摸來建立連接的切實努力。 後獲得清關法律、 操作和通信計畫邀請媒體到欄位，以觀看和參與由於員工進行系統測試和維護。 第一次媒體輸入的關鍵基礎設施領域和沿騎功率極巡查 (極強度是由媒體批評的一個關鍵領域)。 三個重點
rbb 大篷車體驗這些計畫基礎設施的改善，他們發生的記者的安排計畫的服務地區人口最多的縣。 40 多個媒體故事導致： 「 展示可靠的電氣服務計畫的承諾的具體努力。 在為不能花時間在實地考察審核中發現的媒體是講解更深入台媒體研討會階段。
展示的準備情況和一個比來類比一個颶風的風暴計畫的快速回應更好的方法嗎？ 現實的光環佛羅里達的總督為虛構颶風最貫穿市區的南佛羅里達參與活動得到了增強。 雖然公司已測試風暴系統和受過訓練的員工，對颶風協定，媒體看著從計畫的移動指揮中心。 媒體報導特色總督所作的努力表示感謝計畫