中翻英(Prices and Commodities ..)
Prices and Commodities
In fact, product-pricing lies at the very heart of the marketing process itself. Its impact is felt in sales volume, in the product’s contribution to overall profits and, above all, in the strategic position the product occupies in the marketplace. For a higher price will often raise a product’s profile and a high product profile commands a higher price. Product profile is basically the difference between a Rolex and a Timex, a bottle of Chanel No.5 and a bottle of Boots No.7. So, of course, is price.
But it isn’t as simple as that. Economic, as well as market forces are at work. If they were not, we might expect international competition to equalize prices everywhere, but in spite of all the talk of a single market, a borderless Europe and a common currency, prices remain alarmingly elastic.
And what goes for a song in one country can cost a bomb in another.