In a rare nod toward digital openness, Apple Inc. on Thursday loosened rules about the types of applications and advertisements that can run on its iPhone family of mobile products.
Earlier this year, Apple had effectively choked off a range of applications that were originally created for other devices -- the PC or Android-based phones, for instance -- forcing developers to adopt specific Apple-approved programming methods.
That didn't sit well with many programmers, who generally like to win the largest audiences they can by getting their games and apps on a range of different devices.
That restriction was widely seen as an attack on Adobe Systems Inc., an Apple competitor whose Flash software tools are widely used by programmers. Adobe and Apple have feuded over Adobe's Flash video player -- the most popular video player on the Web -- because Apple has banned it from the iPhone and iPad.
Thursday’s change in policy should allow Adobe programmers to automatically translate their programs to work on the iPhone – as long as their apps are approved by Apple’s gatekeepers. The Flash video player, however, will still be prohibited.
By easing a separate rule about mobile advertising, Apple also removed some doubt about whether it would restrict competitors like Google from placing ads on Apple devices. Some reports had suggested that the Federal Communications Commission was looking into whether that restriction was anticompetitive.
Apple, which now has 250,000 apps in its App Store, also released plain language rules about the types of apps it would accept -- and reject. That included warnings about adult-themed apps, those making involving certain kinds of bathroom humor, and anything that it called "amateur hour."
"If your App looks like it was cobbled together in a few days," the company wrote, "or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection."
- 1 0 年前最佳解答
2010-09-14 16:05:29 補充：
On Thursday Apple Inc. relaxed their limitation related to third-party applications and advertisement. Earlier this year a stricter rule went into effect, causing many applications created for multiple platforms to stop working on iPhone and iPad.
2010-09-14 16:05:42 補充：
It also blocked Adobe's Flash software, so critics thought of the limitations as an attack on Adobe. With the rules relaxed, it is easier for coders to follow the guidelines set out alongside the new policy. However, the relaxed rules still does not allow Flash video player to work.
2010-09-14 16:06:19 補充：
Despite this, the new policy was also viewed as allowing other companies to advertise, in effect allowing competition.
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在對數位開放點了罕見的點頭蘋果公司在星期四放鬆有關的應用程式，可以在其 iPhone 系列移動產品運行的廣告類型的規則。把今年較早時蘋果了有效地擠住了一系列為其他設備 — — PC 或基於 Android 的電話，例如 — — 強制開發人員可以通過蘋果批准的特定的程式設計方法最初創建的應用程式。這才坐好許多程式師通常喜歡贏得最大的觀眾，他們可以通過一系列不同的設備上獲取他們的遊戲和應用程式。 這一限制被廣泛視為對其 Flash 軟體工具廣泛應用的程式師的蘋果競爭對手 Adobe 系統公司的攻擊。 adobe 和蘋果有 feuded 在 Adobe 的 Flash 視頻播放機 — — 在網站上的熱門視頻播放機 — — 因為蘋果已禁止它從 iPhone 和 iPad。週四的改變政策應允許自動翻譯工作對 iPhone — — 他們的程式，只要他們的應用程式通過蘋果的閘道管理員 Adobe 程式師。 但是，在 Flash 的視頻播放機仍一律禁止。緩動一個單獨的規則移動廣告，蘋果還將刪除一些懷疑它是否會限制像 Google 的競爭對手從蘋果設備上放置廣告。 一些報告建議聯邦通信委員會正在研究這一限制是否反競爭。蘋果，現在有 25 應用程式在其應用程式存儲，同時公佈有關類型的應用程式，它將接受 — — 和拒絕的樸素的語言規則。 這包括警告有關成人為主題的應用那些使涉及某些類型的浴室幽默和任何事情它被稱為"業餘小時"。