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小青 發問時間: 社會與文化語言 · 9 年前

4Help me! Help me! 幫忙英翻中! 急急急!

We did not, and cannot, anticipate or test how each individual direct and indirect exposure to McDonald’s marketing, food, packaging, etc, influences

a child’s perceptions but accepted these as a complex whole of both independent and interacting influences on emotions and perceptions about the

brand. Children’s responses to the McDonald’s branding in the experiment, therefore, may reflect past direct and/or indirect marketing exposure as well as

past experience with McDonald’s products or packaging. Notably, these branding effects were evident in our low-income, ethnically and culturally diverse, 87% nonwhite, and 38% Spanish-speaking or bilingual English-Spanish–speaking sample of 3- to 5-year-olds.

These results add evidence to support recommendations to regulate or ban advertising or marketing of highcalorie, low-nutrient foods and beverages, or all marketing, that is directed to young children. This approach has

been advocated based on evidence that advertising to young children is inherently unfair because most children younger than 7 to 8 years are unable to understand the persuasive intent of advertising.19-21

3 個解答

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  • 1314
    Lv 6
    9 年前
    最佳解答

    We did not, and cannot, anticipate or test how each individual direct and indirect exposure to McDonald’s marketing, food, packaging, etc, influences

    a child’s perceptions

    我們不能也無法期待或測試每個人對麥當勞的行銷,食物, 包裝等等的接觸, 不管直接或間接與否, 將會對孩童的認知產生何種影響

    but accepted these as a complex whole of both independent and interacting influences on emotions and perceptions about the

    brand.

    而是會去接受它們是一個複雜的整體性, 對於品牌的認知和情緒的影響都是獨立且互動Children’s responses to the McDonald’s branding in the experiment, therefore, may reflect past direct and/or indirect marketing exposure as well as past experience with McDonald’s products or packaging.

    孩童在實驗中對於印有麥當勞牌子的反應或許反映過去直接和/或間接所接觸的行銷, 以及過去對於麥當勞產品或包裝的體驗

    Notably, these branding effects were evident in our low-income, ethnically and culturally diverse, 87% nonwhite, and 38% Spanish-speaking or bilingual English-Spanish–speaking sample of 3- to 5-year-olds.

    很明顯的, 具有品牌標章所帶來的影響在低收入中, 種族和文化上具多樣性的非白種人占87%, 西班牙語國家占38%或以英文和西文為雙語的3至5歲樣本中, 都是顯而易見的

    These results add evidence to support recommendations to regulate or ban advertising or marketing of high calorie, low-nutrient foods and beverages, or all marketing, that is directed to young children.

    所顯示的結果足以證明應該建議管理或禁止高熱量, 低營養價值的食物和飲料方面的廣告和行銷, 以及一切以孩童為目標的行銷 This approach has been advocated based on evidence that advertising to young children is inherently unfair because most children younger than 7 to 8 years are unable to understand the persuasive intent of advertising.19-21這種方式也因為證明對孩童作廣告其本質是不公不義而被提倡出來, 因為多數年齡小於7到8歲的兒童還不能了解廣告說服人的目的

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  • 9 年前

    We did not, and cannot, anticipate or test how each individual direct and indirect exposure to McDonald’s marketing, food, packaging, etc, influences a child’sperceptions but accepted these as a complex whole of both independent andinteracting influences on emotions and perceptions about the brand. 我們過去沒有,現在也無法去預期或去測試每個人是如何直接或間接地暴露於麥當勞的行銷、食物、及包裝…等之中,這些手法不只影響了孩童觀念,也讓他們被迫接受這些對品牌情感及品牌認知上種種單獨或交互的影響。 Children’sresponses to the McDonald’s branding in the experiment, therefore, may reflectpast direct and/or indirect marketing exposure as well as past experience withMcDonald’s products or packaging. 然而,實際上在實驗中孩童對於麥當勞品牌的反應會透過直接/間接地市場曝光度,亦或是對於麥當勞產品或包裝的使用經驗之中反映出來。 Notably, thesebranding effects were evident in our low-income, ethnically and culturallydiverse, 87% nonwhite, and 38% Spanish-speaking or bilingualEnglish-Spanish–speaking sample of 3- to 5-year-olds.值得注意的是,這些品牌的影響力對於種族和文化多元的低收入國家3至5歲的孩童是很明顯的,其中非白人孩童佔了87%,而說西班牙文或者是同時會說英文跟西班牙文兩種語言的小孩子則佔38%。 These results addevidence to support recommendations to regulate or ban advertising or marketingof highcalorie, low-nutrient foods and beverages, or all marketing, that isdirected to young children.這些研究結果提供了對於約束或者禁止高卡路里、低營養價值的食物跟飲料的廣告及行銷,或是整個市場的建議有了新的依據。而這些廣告和行銷都是以孩童作為主要對象。 This approach has beenadvocated based on evidence that advertising to young children is inherentlyunfair because most children younger than 7 to 8 years are unable to understandthe persuasive intent of advertising.這些建議基於廣告行銷對於青少年本身的不公平而被提倡,因為大部分未滿7-8歲的孩童無法理解廣告行銷背後的說服意圖。

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  • 9 年前

    請輸入文字、網址,您也可翻譯文件。取消聆聽

    我們沒有,並不能預測或測試每個人如何直接和間接接觸麥當勞的營銷,食品,包裝等,影響

    一個孩子的看法,但接受這些作為一個複雜的整體和互動兩個獨立的情緒和觀念的影響有關

    品牌。孩子們的反應,麥當勞的品牌在實驗中,因此,可能反映過去的直接和/或間接接觸以及營銷

    過去的經驗與麥當勞的產品或包裝上。值得注意的是,這些品牌的影響是顯而易見的在我們的低收入,種族和文化多樣性,非白人87%,38%,講西班牙語的雙語或英語講西班牙語的樣品3 -5歲的兒童。

    這些結果增加的證據支持的建議,規管或禁止廣告或營銷 highcalorie,低營養食品和飲料,或所有的市場,這是針對年幼的兒童。這種做法

    有人主張根據的證據表明,廣告對青少年兒童天生就是不公平的,因為大多數的孩子年齡小於7至8歲是無法理解的說服力原意advertising.19- 21

    大概是這樣我盡力了

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