? 發問時間: 社會與文化語言 · 10 年前

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Geographic Market Area

ÿ Market area radius (one, two, three miles, etc.)

ÿ Market area

Demographic Characteristics

ÿ Population

ÿ Age distribution and median age

ÿ Gender

ÿ Ethnic groups

ÿ Household income distribution

ÿ Marital status

ÿ Dwelling types

ÿ Households with children

ÿ Education

Economic Characteristics

ÿ Eating and drinking place sales

ÿ Employment levels

ÿ Types of employment

ÿ Number of and growth in business establishments

ÿ Local developments planned

ÿ Seasonality and tourism visitation

Dining Out Preferences and Lifestyles of Local Residents

ÿ Lifestyle segmentation data provided by marketing data firms

ÿ Interview with local residents

ÿ Observe eating habits in other restaurants

ÿ Community traffic patterns

ÿ Proximity to sources of demand

ÿ Accessibility

ÿ Visibility

ÿ Surrounding neighborhood

ÿ Parking availability

ÿ Sign visibility

Appearance/Comfort

ÿ Exterior appearance and theme

ÿ Interior appearance and theme

ÿ Atmosphere

ÿ Cleanliness

ÿ Heating and ventilation

Menu

ÿ Theme

ÿ Variety and selection

ÿ Signature items

ÿ Price range and value

ÿ Beverage service

Food Quality

ÿ Taste

ÿ Presentation

ÿ Portion size

ÿ Consistency

Service

ÿ Days open

ÿ Hours of operation

ÿ Service style

ÿ Quality of service

ÿ Speed of Service

ÿ Extra services offered

General Information

ÿ Number of seats

ÿ Estimated seat turnover by day and by meal period

ÿ Types of guests served (age, income, origin...)

ÿ Is business increasing or decreasing?

ÿ Banquet facilities

ÿ Entertainment

ÿ Franchise affiliation

ÿ Reviews by food Critics/Ratings in travel guides

ÿ Local reputation

ÿ Advertising and promotion methods used

Overall

ÿ Strengths

ÿ Weaknesses

1 個解答

評分
  • 10 年前
    最佳解答

    地理市場區ÿ 市場區域半徑 (一、 二、 三英里) 等。ÿ 市場領域人口特徵ÿ 人口ÿ 年齡分佈及中位年齡ÿ 性別ÿ 民族組ÿ 家庭收入分配ÿ 婚姻狀態ÿ 住宅類型ÿ 家庭與兒童ÿ 教育經濟特徵ÿ 進食和飲水的地方銷售ÿ 就業水準ÿ 類型的就業ÿ 數量和增長的商業機構ÿ 地方發展計畫ÿ 季節性和旅遊參觀人數餐廳首選項與當地居民的生活方式ÿ 生活分割資料提供的市場行銷資料公司ÿ 面試和當地居民ÿ 看飲食習慣的其他食肆ÿ 社區交通模式ÿ 近需求的來源ÿ 協助工具ÿ 可見性ÿ 周邊社區ÿ 停車可用性ÿ 標誌可見性外觀/舒適ÿ 外外觀和主題ÿ 內外觀和主題ÿ 大氣ÿ 清潔ÿ 加熱及通風系統功能表ÿ 主題ÿ 品種和選擇ÿ 簽名專案ÿ 價格範圍和值ÿ 飲料服務食品質量ÿ 味ÿ 演示文稿ÿ 部分大小ÿ 一致性服務ÿ 日打開ÿ 操作的時間ÿ 服務樣式ÿ 的服務品質ÿ 速度的服務ÿ 附加服務一般資訊ÿ 的議席數目ÿ 估計座位營業額的一天,餐期ÿ 類型的客人送達 (年齡、 收入、 原籍 … …)ÿ 是業務增加或減少嗎?ÿ 宴會設施ÿ 娛樂ÿ 特許經營的聯繫ÿ 評論旅行指南中的食物評論/額定值ÿ 地方聲譽ÿ 廣告和推廣方法整體ÿ 優勢ÿ 弱點

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