請幫忙翻譯一段固特異輪胎的英文!!!((急!!))

自己翻譯起來總是怪怪的,只好來尋求英文高手協助!!!

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From consumerresearch they then developed six consumer segments:1.The Prestige Buyermakes the brand decision first and the outlet decond. This segment is male-dominated,very 'upscale', brand and retailer loyal, does very littleinformation-gathering prior to making a purchase and is predisposed to majorbrands.2.The ComfortableConservative looks for the outlet first and the brand second. This segment hasthe same characteristics of the first group but includes more women who aredependent on the retailer for expert advice. These shoppers tend to develop alasting relationship with a retailer.3.The Value Shopperconsiders brand first and price second. This segment is seen as Mr Average. Itsmembers are predisposed to major brands, have a very low retailer loyalty andsearch for information extensively to educate themselves prior to making thepurchase.4.The Pretender wantsa major brand but the price ultimately determines the choice. The firstdecision is price, the second is brand. This group has two subsegments - theaspiring young and emulating old - but all these shoppers exhibit very littleloyalty to retailers or brands and do a lot of information searching.5.The Trusting Patronchooses the outlet first and the price second. This group is somewhat'downscale', heavily female andextremely retailer loyal. The brand is totally unimportant and little searchingfor information is undertaken.6.The Bargain Huntershops for price first, outlet second but price is really the onlyconsideration. This group primarily consists of young, 'downscale' people whohave low retailer and brand loyalty and who delay the tyre purchase as long aspossible.Question:Do you think these segments are valid across all global markets?

1 個解答

評分
  • 9 年前
    最佳解答

    從消費者研究結果可發展出6種消費者型態:

    1.The Prestige Buyer(名牌買家型) 會先決定品牌,其次才是選擇商店。這種型態多屬男性掌控、高端消費且具是品牌及店家忠誠度的,這類型顧客在消費前不大做資料蒐集且多傾向於購買知名廠牌。

    2.The Comfortable Conservative(舒適保守型) 會先挑選商店,之後才會是品牌的部份。此類型消費者與第一類型的特點相同但包含了更多依賴店家專業建議的女性。這類消費者傾向與店家建立一段時續性的關係。

    3.The Value Shopper (價值型) 會優先考慮品牌,其次則是價格。這類消費者有點像是"差不多先生"。這個族群的顧客傾向對知名廠牌先產生購買意願,店家忠誠度相當低且在決定購買行為前會大量蒐集資料讓來充實自己的產品知識。

    4.The Pretender(偽裝型) 會想要購買大品牌的商品但最終還是取決於價格。價格會是優先考量,之後才是品牌。這個種類可以再細分成兩小部份 - 有強烈慾望的年輕族群及有競爭心態的年長族群 - 但這些人基本上對於店家或品牌都不會有太大的忠誠度,也會做很多的資料蒐集。

    5.The Trusting Patron(信任型) 會先選擇店家,後決定價格。這個族群在某些層面上感覺程度較低,大多數為女性且對店家有極高的忠誠度。品牌對他們來說完全不重要,但在購買前還是會做一些資料蒐集。

    6.The Bargain Hunter(協議型) 購物以價格為優先考量,其次是店家,但是價格還是唯一的思考重點。這個型態的消費者主要包含年輕、程度較低的族群,對於店家跟品牌的忠誠度低,且會盡可能的拖延實際購買行為的時間。

    問題: 你認為這些消費者型態可以套用在全球市場上嗎?

    參考資料: myself & 奇摩字典
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