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緊急!!!internet marketing定義問題

學者年代定義說明Nisenholtz and Martin1994 認為網路行銷是企業運用網際網路進行廣告活動,並且配合電子信箱從事企業與顧客間的雙向溝通。Meth1995網路行銷就是企業在網際網路上之直效行銷活動。Cross1995認為企業運用網際網路,將資訊傳達給消費者,並且在網際網路上採行銷策略等。Kalakota and Whinston1996網路行銷擁有互動的性質,因而與許顧客瀏覽、搜尋、詢問與比較,最重要的是顧客可以設計自己所需的產品。Hodges1997網路行銷是企業將產品介紹與服務的項目一一陳列於網頁(homepage)中,讓消費者主動蒐集資訊的過程Hoffman and Novak1997網路行銷是一種「多對多」的互動行銷傳播模式,此種新型態之行銷模式突破了傳統限於公司對消費者的「一對多」單向行銷。透過消費者的人口統計變數、生活型態、購物行為、及過去購物紀錄的分析,網路行銷將使業者有能力做到大量顧客化(mass customization)。

我需要定義的原文或翻譯都可以

請高手幫我!!!!!!!!!不要翻譯軟體,謝謝

4 個解答

評分
  • 9 年前
    最佳解答

    Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet.Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.[2] Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies.In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.

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  • 5 年前

    找個好對象,共度一生,這是我/女生最想要的一件事情,之前工作皮老轟炸就已經拖過適當時間幸好半年前同事熱心在網路爬文,找到李姐特地預約時間找她協助,

    在今年12月27日公證結婚,女人真的不要太老才找對象

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  • 5 年前

    建議您如交友問題或是找婚友社更仔細說明,

    建議你多多查文,這邊可以參考建議搜尋:婚友社聊聊

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  • 5 年前

    謝謝李姐的用心安排及對會員後續的服務, 來到李姐這兒已經有一陣子了, 感覺到李姐對會員的關心和用心已經超過生意上的層面了, 從一開始面談感受到李姐的誠心至後來的互動, 就了解到她真的是一個值得信賴的人。 我曾參加過台北的一個婚友社, 感覺相當的不好, 自己似乎變成他們賺錢的工具, 去到那裡就像在應酬, 直到遇上李姐後才知道原來還是有人不計利益的在這塊農地用心耕耘, 只求看到開花結果, 謝謝李姐這些日子以來的照顧!!

    #@@#

    推薦一個不錯的粉絲團

    有很多兩性相處的案例及建議

    也友聯誼,交友,相親的服務

    我覺得很受用

    反正上網瀏覽是免費的

    參考看看囉!

    搜尋 李姐

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