in order to develop the market for the new product launched of CB and increase sales momentum, marketing department plans a “ CB product promotion activity” which including the lucky draw activity, reselling event and free gift voucher to provide customers the incentives to increase policy volume. The implementation period is from 2012/2/3 to 2012/05/31. it will be increase the amount of advertisements (DM, eDM, Banner) to get known towards the customers for the duration of the campaign.
The planning of activities:
1. lucky draw event
Customer can get a raffle ticket if the premium is higher than NT$300 (inclusive). The higher premium will get more raffle ticket.2. reselling event
There is only 1% of customer who currently holding two (or more) policies. In order to encourage the salesman operation their existing customers, the old customer can get re-purchase gifts -NT$30 Watsons coupon if they purchase the CB product with unlimited premium.3. Free Gift Voucher
In order to increase the amount of premium, customers could redeem NT$50 Watsons coupon with NT$6000 and above premium purchase.
The cost of activity is NT$1111, and the activity costs accounted for the proportion of FYP premium is 1.64%.
2、抽獎建議用lucky draw 還是lottery
- ?Lv 68 年前最佳解答
To promote the new product launch of CB, the marketing department will organize a “CB New Product Promotion”. The 2 key objectives are - to increase awareness of the new product & to increase market share and sales volume.The activities include: 1. lucky draw event
Customer will get 1 raffle ticket if their premium amount is higher than NT$300 (inclusive). The higher their premium, the more raffle tickets they can get.2. reselling event
There is only 1% of the customers who hold two (or more) policies currently. To increase more sales, all existing customers will receive a Watson gift voucher of NT$30 when they purchase CB product of any premum value.
3. Free Gift Voucher
To achieve higher premium revenue, customers will be entitled a NT$50 Watsons gift voucher when they purchase product of above xxx amount, .
The cost of promotion is NT$1111 and it's 1.64% OF FYP.
The implementation period is from 2012/2/3 to 2012/05/31.
To create more publicity of this promotion, there will be advertisements such as DM and eDM Banner to inform the customers.
activity和event可以共用 - activity, is more commonly used in commercial world
抽獎建議用lucky draw - lucky draw is more commonly used in commercial world
- 呆子Lv 78 年前
for promoting new CB ,our marketing department holds a “ CB products promotion activity”including lottery drawing, activity for origin and new customers. we hope to increase sales amount through this event.
This event will be held from 2012/2/3 to 2012/05/31.for providing more information,we will advertise our products through different channels to customers.
Customer can get a lottery if he buys products more than NT$300 (inclued).
the more you buy , the more lotterys you will get.
activity for origin customers
There is only 1% of customers who owns two or more insurance policies by now. for promoting sales amount for our salesman , the origin customer can get coupon(NT$XX) no matter how many products he buys.
activity for new customers
for increasing sales amount,if customer buys products more than NT$XX,He can get coupon(NT$XX)
the total cost of this event is NT$XX ,which posseses x% of the total fyp.