At your peril 和 finance offers

下面兩段話並無關聯,只是句子中所出現的片語和用語我不會解釋 請問是什麼意思? *能幫我解釋下段文章的意思嗎,尤其是最後一句出現at your peril 的話 Your consumers, or indeed your opinion formers, will pick up their cues and clues about your brand from a whole range of sources. So where is it in the supermarket? What’s the packaging like? Or who’s advertising it? All these... 顯示更多 下面兩段話並無關聯,只是句子中所出現的片語和用語我不會解釋
請問是什麼意思?

*能幫我解釋下段文章的意思嗎,尤其是最後一句出現at your peril 的話
Your consumers, or indeed your opinion formers, will pick up their cues and clues about your brand from a whole range of sources. So where is it in the supermarket? What’s the packaging like? Or who’s advertising it? All these things are important to people’s impressions about your brand and, of course, you use that power of impressions at your peril.

*黃框處是什麼意思呢? The changes he made were drastic, and they had dramatic results. By introducing nought percent finance offers and knocking 25 percent off diamonds , Gerald Ratner had customers pouring through the doors.
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