Lina 리나 發問時間: 社會與文化語言 · 8 年前


1. Inorder to cut costs, McDonald’s brothers created a revolutionary idea on how torun a restaurant. What did they do tosimplify their restaurant business and cut costs? 2. Whatdid McDonald’s do to pay their employees low wages? 3. Accordingto the audio file, what was the secret for the huge success of McDonald’s? (two reasons) 4. WhyMcDonald’s have changed the way the ground beef is produced? 5. Whatis the change of market share of top beef packers from 1970s to 2000s?

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  • 8 年前


    2012-05-01 01:44:24 補充:

    1.They fired all their car-hops, they got rid of most of the things on the menu. and they created a revolutionary idea out of how to run a restaurant. and they basically brought the factory system to the back of the restaurant kitchen.2. They trained each worker just do one thing again and again and again. By having workers who'd only had to do one thing, they can pay them a low wage. and it ws very easy to find someone to replace them.3. 1)Inexpensive food but tasted good, and this McDonald restaurant was a huge huge success. 2) That mentality of uniformity, comformity and cheapness applied widely and on a large scale has all kinds of unintented consequences.4. When McDonalds is the biggest purchaser of ground beef in United States, and they want their hamburgers taste everywhere exactly the same, they changed how ground beef is produced.5. In the 1970s, the top five beef packers controled only about 25% of the market. today the top four control more than 80% of the market.


    參考資料: jim