而female subject to in the room with no food-related scented.
接下來播什麼 brain wired我都聽不懂什麼意思QQ
謝謝first L 你好厲害!
這句我有聽出來"leaks over into other types of behavior" 可是我不懂他的中文meaning..??
- RyanLv 59 年前最佳解答
Reserchers heated a cookie scented candle in the room, where female subjects were told to shop. The women were almost five times likely to buy a sweater on impulse than female subjects who were in the room with no food-related scent. Even telling the subjects that they were on a tight budget didn't effect their impulse buy. So what is this telling us? Until very recently in our evolutionary history, food was hard to come by, and when you spotted it, you'd better eat it right away. The brains we all have are still wired this way. If we wait until later, the reward may be gone. It seems to be the case that seeing or smelling food (P什麼的我聽不出來= =) our brains for immediate reward thinking that leaks over into other types of behavior. The study doesn't say it directly, but it is plausible that "go get that cookie now" triggers "go get that sweater now" even when you don't realize.
The brains we all have are still wired this way.
2012-05-12 15:52:18 補充：
2012-05-12 22:45:20 補充：
leaks over into
- ?Lv 79 年前
The researchers "hid" a cookie scented candle.
not effect their impulse "buying"
primes our brains for immediate reward....
(at the end) realize "it"
Good job, only I heard differently, just to share.