發問時間: 社會與文化語言 · 7 年前

急急~~英文翻中文

我用咕狗翻譯翻譯的很奇怪 ><

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Juice alone isn’t enough to create a blockbuster. Today’s successful scents rely on the right mix of product, packaging and message. In 2011, marketers got it all right as, for the first time in years, prestige fragrance sales surged. Some industry experts credited the gain to consumers eager to discover little luxuries to keep them going in an increasingly complex world.

“Consumers view beauty as adding joy to their lives,” explained Karen Grant, vice president and global beauty analyst for The NPD Group, Port Washington, NY. “The consumer is using beauty to feel better and give themselves a little treat.”

That’s a treat that added up to $2.8 billion last year in US prestige channels, according to NPD, and represented an 11% increase in value and a 7% increase in volume.

“The fragrance industry has turned the corner and is on the right path,” insisted Mary Ellen Lapsansky, vice president, The Fragrance Foundation. “People see fragrance as something that enhances their lives, and enables them to present a certain style and attitude to the world.”

While everyone in the industry is ecstatic over the gains in 2011, a lot of people, including retailers, are scratching their heads, trying to explain the rebound in fragrances, according to Thomas Burkhardt, VP-global marketing, Calvin Klein.

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懇求各位大大了~拜託了>"< ((原文很多 這只是一部分 QQ))

已更新項目:

不好意思..你還可以幫我翻一些嗎?

1 個解答

評分
  • 7 年前
    最佳解答

    單單只是液態香水已然無法造成市場轟動. 現在市面上最無懈可擊的氣味建立於原料,包裝和訊息的完美混合之上. 2011,商人們找到了, 這麼多年以來, 魔幻般的芳香業務蜂擁而至. 一些市場工業專家對於消費者極度渴望去發現可以保持他們進入一個漸而增加化合物的世界而只要一點點奢侈作出評論.

    “消費者認為美是增加生活樂趣的一件事,” Karen Grant解釋, NPD Group (消費者資訊諮詢組織)的副會長兼美容分析師,在紐約華盛頓機場. “消費者因為美而感到更好進而給自己一點消小小款待.”

    依據NPD,這個"款待"去年在美國著名頻道中已增加28億.意味著增加11%的值和7%的量.

    “芳香工業已經突破難關走向正確的道路,” Mary Ellen Lapsansky堅持表示, 芳香基金會副會長. “對人們而言,芳香能增益他們的生活以及展現他們對於世界的態度.”

    即使很多人正因為2011年的利潤而狂喜,依然有很多人正撓著腦袋,包括零售商,斯考著如何解釋芳香的rebound(看下文,如果下文說的是負面的事這裡就指反作用;如果下文依然說的是對經濟的提升或是收益佳等等正面辭,則指大躍進式的生意興隆)根據Thomas Burkhardt, VP-global marketing, Calvin Klein所說.

    參考資料: me
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