大餅 發問時間: 教育與參考其他:教育 · 7 年前

急尋"中翻英"以下這段文章

急尋"中翻英"以下這段文章,煩請高手幫個忙(拜託勿用翻譯軟體直翻,不採納),感恩喔!

經實證分析結果,本研究發現五感的刺激對消費者購買行為、再購意願與推薦意願均有達到顯著正相關水準。其中:

1.視覺是最先捕捉目光的焦點,但並非決定購買的關鍵。商品本身的獨特性及設計感才是王道。

2.嗅覺上大致偏向喜好清新的味道。

3.聽覺是以輕柔的旋律為主。

4.味覺則是喜歡沒有濃郁食物味的下午茶等輕食。

5.觸覺是以宜人的溫度及溫潤的觸感為主。

生活雜貨店的定價策略普遍偏高,但品質則趨向兩極,分布地點集中在都會區的巷弄內,主要消費族群為年輕且經濟獨立的女性為大宗。且從事與美感相關的職業會讓人產生更大的自信及更明確的意見,他們覺得把錢花在美感上,成了持續待在這行的必要成本。

1 個解答

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  • 7 年前
    最佳解答

    The empirical analysis, this study found five senses stimulated consumer purchasing behavior, and then purchase the will and willingness to recommend has achieved significant positive correlation level. Of which:

    1. the vision is the first to capture the eyes of the focus, but not decided to purchase the key. The uniqueness of the product itself and the sense of design is the preferred option.

    2. smell generally favour taste fresh, clean taste.

    3. the hearing was dominated by soft melodies.

    4. taste is like rich food flavored tea, light meals.

    5. touch is dominated by pleasant temperatures and moist to the touch.

    Life grocery store pricing policy is generally high, but the quality of the Poles, alley locations are concentrated in the metropolitan areas, major consumer groups for young and female for the bulk of economic independence. And beauty-related occupations will make people more confident and more definite ideas, they felt that the money spent on beauty, was continued in this line of the necessary costs.

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