囡囡 發問時間: 社會與文化語言 · 6 年前

求高手幫我翻譯英文商業文章!!

Marketing Mix for Next Generation Marketing

1.introduction

Marketing is a matching process, one that pairs the capabilities of a company and the wants of the customers.

The creation and delivery of unique value to prospective customers and acquire a sustained competitive advantage is of prime importance in marketing.

Marketing mix is a tool used for effective marketing for decades.

Marketing mix is originating from the single P (price) of microeconomic theory (Chong, 2003).

McCarthy (1964) offered the “marketing mix”, often referred to as the “4Ps”, as a means of translating marketing planning into practice (Bennett, 1997).

Marketing mix is not a scientific theory, but merely a conceptual framework that identifies the principal decision making managers make in configuring their offerings to suit consumers’ needs.

3 個解答

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  • 6 年前
    最佳解答

    商業文章英翻中

    Marketing Mix for Next Generation Marketing

    新一代的市場營銷組合

    1.introduction

    序言

    Marketing is a matching process, one that pairs the capabilities of a company and the wants of the customers.

    行銷是協調搭配的一個過程,即配合公司的能力和客戶的需求。

    The creation and delivery of unique value to prospective customers and acquire a sustained competitive advantage is of prime importance in marketing.

    在行銷中建立並遞送獨特的價值給潛在客戶,並獲得具有優先重要性的競爭優勢。

    Marketing mix is a tool used for effective marketing for decades.

    市場營銷組合數十年來是一種進行有效行銷的工具。

    Marketing mix is originating from the single P (price) of microeconomic theory (Chong, 2003).

    市場營銷組合起源於麥卡錫(1964)所提的微經濟理論的單P(價格)(Chong, 2003)。

    McCarthy (1964) offered the “marketing mix”, often referred to as the “4Ps”, as a means of translating marketing planning into practice (Bennett, 1997).

    麥卡錫(1964)提出「市場營銷組合」的理論,通常稱爲「4P理論」用於將行銷企劃付諸實際(Bennett, 1997),

    Marketing mix is not a scientific theory, but merely a conceptual framework that identifies the principal decision making managers make in configuring their offerings to suit consumers’ needs.

    市場營銷組合不是科學理論,只是概念架構可讓主要的決策管理者籌劃(市場營銷組合)以滿足客戶需求。

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  • 5 年前

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  • 6 年前

    營銷組合的下一代營銷

    1.簡介

    營銷是一個匹配處理,一個對一個公司和客戶的慾望的功能。

    創造和交付獨特價值的潛在客戶,並獲得持續的競爭優勢,是營銷最重要的。

    營銷組合是用於有效的營銷幾十年的工具。

    營銷組合是從微觀經濟理論的單P(價格)(創2003年)發起。

    麥卡錫(1964)所提供的“營銷組合”,經常被稱為“的4Ps”,作為轉換營銷規劃付諸實踐(貝內特,1997年)的方法。

    營銷組合是不是一個科學的理論,而僅僅是一個概念框架,確定在配置自己的產品,以滿足消費者的需求的主要決策管理者做出。

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