囡囡 發問時間: 社會與文化語言 · 5 年前

求高手幫我翻譯英文商業文章-4!!

The marketing mix management paradigm has dominated marketing thought, research and practice (Grönroos,

1994), and “as a creator of differentiation” (Van Waterschoot, n.d) since it was introduced in 1940s.

Kent (1986) refers to the 4Ps of the marketing mix as “the holy quadruple…of the marketing faith…written in tablets of stone”.

Marketing mix has been extremely influential in informing the development of both marketing theory and practice (Möller, 2006).

The main reasons the marketing mix is a powerful concept are - it makes marketing seem easy to handle, allows the separation of marketing from other activities of the firm and the delegation of marketing tasks to specialists; and – the components of the marketing mix can change a firm’s competitive position (Grönroos, 1994).

The marketing mix concept also has two important benefits.

First, it is an important tool used to enable one to see that the marketing manager’s job is, in a large part, a matter of trading off the benefits of one’s competitive strengths in the marketing mix against the benefits of others.

The second benefit of the marketing mix is that it helps to reveal another dimension of the marketing manager’s job.

All managers have to allocate available resources among various demands, and the marketing manager will in turn allocate these available resources among the various competitive devices of the marketing mix.

2 個解答

評分
  • 5 年前
    最佳解答

    The marketing mix management paradigm has dominated marketing thought, research and practice (Grönroos,1994), and “as a creator of differentiation” (Van Waterschoot, n.d) since it was introduced in 1940s. Kent (1986) refers to the 4Ps of the marketing mix as “the holy quadruple…of the marketing faith…written in tablets of stone”.

    自從1940年代引進此觀念,營銷組合管理的範式主導了行銷上的思想、研究、實務(Grönroos,1994)和「成為差異化的創造者」 (Van Waterschoot, n.d)。Kent (1986)將4P的營銷組合稱為「寫在石板上神聖行銷信念」。

    Marketing mix has been extremely influential in informing the development of both marketing theory and practice (Möller, 2006). The main reasons the marketing mix is a powerful concept are - it makes marketing seem easy to handle, allows the separation of marketing from other activities of the firm and the delegation of marketing tasks to specialists; and – the components of the marketing mix can change a firm’s competitive position (Grönroos, 1994).

    營銷組合在行銷理論金額實務上的發展,已發揮巨大的影響(Möller, 2006)。營銷組合威力強大主要原因是 - 這讓行銷看來更容易操控,可讓行銷與其他企業活動分離,將行銷任務委任給專家處理,營銷組合的要件可改變企業的競爭位勢(Grönroos, 1994)。

    The marketing mix concept also has two important benefits. First, it is an important tool used to enable one to see that the marketing manager’s job is, in a large part, a matter of trading off the benefits of one’s competitive strengths in the marketing mix against the benefits of others.

    營銷組合的觀念具有兩個重要的優勢,第一個就是重要的工具,可讓人瞭解到行銷管理人員的任務內容,就巨觀而言,在一個企業的競爭力的營銷組合能力上,可能抵銷其他的優勢。

    The second benefit of the marketing mix is that it helps to reveal another dimension of the marketing manager’s job. All managers have to allocate available resources among various demands, and the marketing manager will in turn allocate these available resources among the various competitive devices of the marketing mix.

    營銷組合的第二個優勢就是有助於揭露行銷管理人員在工作上的另一個維度,所有的企業管理人員需在不同需求下配置可用的資源,而行銷管理人員最終需在營銷組合不同的競爭設施下,配置這些可用的資源。

  • 5 年前

    推薦你這家情趣用品

    http://ki.gs/6da

    各式各樣的名器自慰套都有,價錢公道 品質好

    是完全合格合法的情趣用品網站,

    所以你可以放心購買喔 非常的有保障

    而且滿1000 免運費 多種運送方式,

    定購後自行到全省OK.萊爾富.全家便利商店領貨,

    情趣用品包裝隱密,絕對讓你物超所值

還有問題?馬上發問,尋求解答。