發問時間: 社會與文化語言 · 5 年前

行銷英文翻譯!!求幫忙-3

International Franchising and McDonald’s

McDonald’s and China Franchising Industry

The first McDonald's in mainland China was opened in October 1990 in the city of Shenzhen, Guangdong province, three years after KFC’s first Chinese outlet was opened in Beijing in 1987 (Wikipedia, 2012; Franchise, 2012). However, within two years, in 1992, the world's largest McDonald's opened in Beijing with over 700 seats (Wikipedia, 2012). According to McDonald’s China, in 2011, Shanghai McDonald's successfully opened 200 new restaurants in China, crafting a new record as the McDonald's the world's third-largest market. McDonald's will remain to increase investment in China. The total investment in China in 2012 is expected to grow by 50% over last year that is mainly used for the opening of a new restaurant, upgrading existing restaurant image and expanding more convenient services. The company plans to open 225-250 new restaurants in 2012 (McDonalds China, 2012).

1.3. McDonald’s and India Franchising Industry

According to market intelligence firms Euro monitor and RNCOS , India’s food franchise market is growing at an astonishing 25-30% year-over-year , and hasn’t been affected by the economic downturn happening elsewhere in the world (Fransmart, 2012). Even at that trajectory rate, according to Fransmart,

there is still a gap that continues to widen in India - between the under-supply of quality food franchise offerings and the increasing demand of India’s largest consumer base . With this growth, it represents various opportunities for many foreign international brands to open businesses in India. According to Franchising World Top 100 annual survey, which included over 1000 franchise brands currently in India, this growth rate will continue to rise at the same pace for the next coming years. The report also highlighted that franchising was one of the most ideal method of expanding business and brands within the Indian consumer market (Franchise Business, 2012).

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  • 5 年前
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    行銷英文翻譯英翻中International Franchising and McDonald’s國際連鎖企業和麥當勞

    McDonald’s and China Franchising Industry麥當勞和中國的連鎖企業中中國大陸第一家麥當勞在深圳於1990年10月開幕,就在1987年肯塔基炸雞於北京開店的3年後(Wikipedia, 2012; Franchise, 2012)。但在兩年內即1992年,全球最大的麥當勞在北京設立分店超過700家(Wikipedia, 2012)。根據麥當勞在2011年的中國境內狀況,上海麥當勞在中國成功設立了200家新店,創立新紀錄成為麥當勞在全球的第三大市場。麥當勞持續增加在中國的投資,到了2012年在中國的投資金額預計超過前一年的50%,主要用於設立新餐廳、促進現有的餐廳形象並擴展提供更方便的服務,該公司計劃在2012年設立225-250家新店(McDonalds China, 2012)。

    1.3. McDonald’s and India Franchising Industry /麥當勞和印度的連鎖企業According to market intelligence firms Euro monitor and RNCOS , India’s food franchise market is growing at an astonishing 25-30% year-over-year , and hasn’t been affected by the economic downturn happening elsewhere in the world (Fransmart, 2012). Even at that trajectory rate, according to Fransmart,there is still a gap that continues to widen in India - between the under-supply of quality food franchise offerings and the increasing demand of India’s largest consumer base . With this growth, it represents various opportunities for many foreign international brands to open businesses in India. According to Franchising World Top 100 annual survey, which included over 1000 franchise brands currently in India, this growth rate will continue to rise at the same pace for the next coming years. The report also highlighted that franchising was one of the most ideal method of expanding business and brands within the Indian consumer market (Franchise Business, 2012).根據市場情報收集企業Euro monitor和RNCOS的報告,印度的速食連鎖企業市場預計每年驚人地成長25-30%,並不像其他地區有一樣而受到經濟不景氣的影響(Fransmart, 2012)。根據Fransmart的報告在印度仍有大幅發展的空間,速食連鎖企業在印度的大量客戶需求下供不應求。因為這樣的成長,提供國際品牌在印度的許多商機。根據全球100的年度調查報告,內容包括印度超過1000家的連鎖企業品牌,未來數年將以相同的速度繼續成長,該報告也強調連鎖企業經營是在印度市場開拓事業和品牌最佳的方法(Franchise Business, 2012)。

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