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發問時間: 社會與文化語言 · 5 年前

行銷英文翻譯!!求幫忙-4

Moreover, the franchise industry in India has been growing at an optimistic speed and most of the brands have been choosing for the franchise means to tap the massive Indian consumer market (Franchise Business.com). Dale Tasharski, Deputy Commercial Counselor at the U.S. Embassy in New Delhi, reports that citizens under the age of 35 represent a staggering 71% of the population in India. This emerging Indian middle class is well educated, modern and social. They are the new peak earners in the booming India economy, and they love US food franchise brands. This presents an unprecedented opportunity for growth-minded US food franchises and well-capitalized entrepreneurs, investors, and restaurant operators in India to work together to profit from the growing gap between food franchise supply and demand (Fransmart, 2012). In 1996, for the first time, McDonald's entered India market by opening its first outlet in New Delhi (Wikipedia, 2012).

2.McDonald’s Marketing Mix

Vignali (2001) argued that the key to global success of McDonald’s has been the use of franchising in which the delivery and interpretation of US brand culture are automatically translated by the local people in terms of product and service. Once its key audiences have been identified, McDonald’s has to ensure the marketing mix (namely product, price, promotion, and place) is created that appeals specifically to those people (McDonald’s UK, 2012 ). In general, McDonald’s marketing strategy is to standardize the products and services. However, in some countries like India, McDonald’s has to adapt with religious laws and local customs (Vignali, 2001; Goodstein, 2001; Goyal & Singh, 2007).

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  • 5 年前
    最佳解答

    行銷英文翻譯英翻中

    再者,在印度的連鎖企業以最快的速度成長中,大部份品牌選擇印度的消費者市場開疆闢土(Franchise Business.com)。美國駐印度新德里大使館的副商務參贊報告指出,年齡在35歲以下的公民佔印度人口71% 。此新興的印度中產階級接受良好的教育、現代化善於社交,是印度經濟巔峯的貢獻者,喜愛美國的速食連鎖企業品牌,這表示讓美國連鎖企業和資本充裕的企業家、投資人和餐廳業者在印度充滿商機,可合作填滿供不應求的缺口(Fransmart, 2012)。在1996年麥當勞在新德里設立第一個通路初次進入印度市場(Wikipedia, 2012)。

    2.McDonald’s Marketing Mix

    Vignali (2001) argued that the key to global success of McDonald’s has been the use of franchising in which the delivery and interpretation of US brand culture are automatically translated by the local people in terms of product and service. Once its key audiences have been identified, McDonald’s has to ensure the marketing mix (namely product, price, promotion, and place) is created that appeals specifically to those people (McDonald’s UK, 2012 ). In general, McDonald’s marketing strategy is to standardize the products and services. However, in some countries like India, McDonald’s has to adapt with religious laws and local customs (Vignali, 2001; Goodstein, 2001; Goyal & Singh, 2007).

    2.McDonald’s Marketing Mix/麥當勞的營銷組合

    Vignali (2001)指出麥當勞在全球事業成功的主要關鍵就是採用連鎖企業的經營,藉由提供產品和服務讓當地人自動傳遞美國品牌企業的文化。一旦找出關鍵客層,麥當勞需確保建立營銷組合(即產品、價格、促銷和地點),吸引特定客層(McDonald’s UK, 2012 )。一般而言,麥當勞的行銷策略將產品和服務標準化。但在某些國家如印度,麥當勞需適應當地的宗教法規和風俗(Vignali, 2001; Goodstein, 2001; Goyal & Singh, 2007)。

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  • 5 年前

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