發問時間: 社會與文化語言 · 5 年前

行銷英文翻譯!!求幫忙-5

2.1 Product

According to McDonald’s UK (2012) , the crucial thing to note when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s place considerable emphasis on developing a menu which customers want . Market research is very crucial in this regard. However, customers’ requirements may change over time. Understanding the product life cycle and continuous monitoring on customers’ preferences are the key factor for the company (McDonald’s UK, 2012). In order to meet those changing preferences , McDonald’s has to introduce new products and phase out old ones over time.

2.2 Promotion

McDonald’s promotion covers all means of marketing channels including advertising, sales promotions, point of sale display, merchandising, direct mail, telemarketing, exhibitions, seminars, loyalty schemes, door drops, and demonstrations (McDonald’s UK, 2012). Advertising is conducted on TV, radio, in cinema, online, using poster sites and in the press for example in newspapers and magazines. Key objectives of advertising are to make people aware of a product or service, feel positive about it and remember it.

2.3 Price

There are a number of possible pricing strategies. According to McDonald’s UK (2012) , the customer’s perception of value is an important determinant of the price charged . Customers draw their own mental picture of what a product is worth. The bad thing of using low price as a marketing strategy is that the customer may consider that a low price is indicative of compromised quality. When we decide on the price, we must be fully aware of the brand and its integrity. Otherwise, we will be reducing the profit margin without increasing the sales.

1 個解答

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  • 5 年前
    最佳解答

    2.1產品

    根據麥當勞英國分公司(2012)的消息,當提供潛在客戶菜單時,重要的是應提供這些潛在客戶眾多的選擇可讓其選擇如何以及在何地花費其金錢。因此,麥當勞的場所特別強調開發出客戶所需的菜單,在這方面的市場研究非常重要。但客戶的需求可能隨著時間而改變。瞭解產品循環並持續監控客戶的偏好正是企業的關鍵因素(麥當勞英國分公司2012)。為能夠迎合這些改變中的偏好,麥當勞引進新產品並淘汰過時的產品。

    2.2 Promotion

    McDonald’s promotion covers all means of marketing channels including advertising, sales promotions, point of sale display, merchandising, direct mail, telemarketing, exhibitions, seminars, loyalty schemes, door drops, and demonstrations (McDonald’s UK, 2012). Advertising is conducted on TV, radio, in cinema, online, using poster sites and in the press for example in newspapers and magazines. Key objectives of advertising are to make people aware of a product or service, feel positive about it and remember it.

    2.2 促銷

    麥當勞的促銷包括所有的行銷管道,即廣告、促銷、銷售展示點、商品化、廣告信函、展覽、研討會、客戶忠誠度培養計劃、郵箱傳單和產品展示(麥當勞英國2012)。在電視、收音機、電影、網際網路上廣告,可在網址、報紙和雜誌上廣告。廣告的主要目標是要讓人們瞭解這些產品或服務,對其產生正面的印象。

    2.3 Price

    There are a number of possible pricing strategies. According to McDonald’s UK (2012) , the customer’s perception of value is an important determinant of the price charged . Customers draw their own mental picture of what a product is worth. The bad thing of using low price as a marketing strategy is that the customer may consider that a low price is indicative of compromised quality. When we decide on the price, we must be fully aware of the brand and its integrity. Otherwise, we will be reducing the profit margin without increasing the sales.

    2.3 價格

    有許多可能的定價策略,根據英國麥當勞(2012)的消息,客戶的價值認知是價格花費上重要的決定因子。客戶會對產品價值建立自己的心智圖像。低價行銷策略的缺點就是可能讓客戶覺得便宜無好貨。當我們進行定價時,我們需瞭解到品牌及其誠信度。否則,我們將無法促進銷售而減低利潤。

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