發問時間: 社會與文化語言 · 6 年前

請幫忙翻譯英文學術文章>"< part 3

(2) Value to the customers–`What is being offered to customer’ it includes value proposition offered to customer but the marketer has to go beyond value proposition. Instead of offering merely a product or service to customer the marketer needs to offer a solution to customer`s problem in totality The products like Nano and iPhone offer solution to the customer at appropriate price .Apple offers complete package along with its most of the applications freely and updates newly developed application freely most of the time .Even though Apple products are costlier than the competitors similar product but the Apple customers gets value for their money due to brand value and social status. Nano owners get solution to their discomfort of two-wheeler drives at higher cost than that of two-wheeler but much lower than other four wheelers. LCCs do not offer meals, pre-assigned seating, business class, frequent flyer miles, but offers air travel service. The customer friendly delivery system without any additional cost or at nominal cost adds value to the customers.

(4) Value to the marketer –“What it bring to marketer”. The marketer markets the products and services to fetch profit, but it also create brand value and brand equity, corporate image for marketer. The tangible and intangible benefits fetched by product or services are prime importance to the marketer for survivor and competitive advantages. In the era of social media these tangible and intangible assets plays important role in making an organisations successful or otherwise.

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  • 6 年前
    最佳解答

    Value to the customers–`What is being offered to customer’ it includes value proposition offered to customer but the marketer has to go beyond value proposition. Instead of offering merely a product or service to customer the marketer needs to offer a solution to customer`s problem in totality The products like Nano and iPhone offer solution to the customer at appropriate price .Apple offers complete package along with its most of the applications freely and updates newly developed application freely most of the time .Even though Apple products are costlier than the competitors similar product but the Apple customers gets value for their money due to brand value and social status. Nano owners get solution to their discomfort of two-wheeler drives at higher cost than that of two-wheeler but much lower than other four wheelers. LCCs do not offer meals, pre-assigned seating, business class, frequent flyer miles, but offers air travel service. The customer friendly delivery system without any additional cost or at nominal cost adds value to the customers.

    (2)對客戶的價值 - 提供給客戶的包括給客戶的價值感,但行銷人員需物超所值。不只是提供產品或服務給客戶而已,行銷人員需提供客戶整體的解決方案。像是Nano和iPhone產品是藉由適當的價格提供客戶解決方案。蘋果提供整體的包裹式服務並附上大部份的免費軟體,可在大多數的時間下進行免費升級。即時蘋果的產品相較於捐贈者有較貴的價格,但蘋果的客戶因為品牌價值和社會地位而認為花錢是值得的。Nano的持有人相較於其他的兩輪驅動車價格較貴,這讓人稍微感到不快但總比四輪驅動車的價格實惠多了。LCC不提供餐點、預定座位、商務艙、里程積點折扣,但提供有飛行旅遊服務。客戶無需額外的花費或名目費用即可提供友善的運輸系統,提供客戶加值服務。

    Value to the marketer –“What it bring to marketer”. The marketer markets the products and services to fetch profit, but it also create brand value and brand equity, corporate image for marketer. The tangible and intangible benefits fetched by product or services are prime importance to the marketer for survivor and competitive advantages. In the era of social media these tangible and intangible assets plays important role in making an organisations successful or otherwise.

    (4) 對行銷人員的價值 –「帶給行銷人員的收穫」,行銷人員進行產品和服務的行銷以獲利,但也可建立品牌價值和品牌資產,爲行銷人員建立企業形象。對行銷人員重要的是藉由產品或服務取得有形和無形的利益,可在市場生存並獲得競爭優勢。在社交媒體當道的時代中,這些有形和無形的資產對企業的成敗攸關緊要。

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  • 6 年前

    學任何語言不外乎就是要有恆心跟毅力

    我覺得白天有工作的上班族特別適合線上學習英文

    才不用下了班就急急忙忙趕著去補習班上課

    光來回車程就省了1~2個小時,省下的時間可以多背好幾個單字

    也可以輕鬆在家線上學英文,想學好英文的人這是一個很不錯的機會

    用正確的方法一次把英文學起來!!

    下面推薦的只要填表就可以免費試聽了喔

    一、TutorABC 馬上體驗 http://adf.ly/sgm1i

    二、Tutor4u空中美語免費試聽 http://adf.ly/sgksJ

    三、English town 免費試聽 http://adf.ly/l9Q5V

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